February 02, 2023

Why your Receptionist is your New Treatment Coordinator - Five Ways that Redefine the Receptionist Role to Thrive in the New Economy

1 hour 14 minutes

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At New Patient Group, we are more than just orthodontic practice consultants. We are a transformational coaching and marketing company bringing outside of healthcare expertise to orthodontic practices wanting to thrive in the new economy. We come from outside your orthodontic practice “bubble” with real expertise in all the non-clinical skill sets you and your team must have to succeed in today’s commoditized orthodontic industry. We are described by others as having an “underground cult following” with a client retention rate of over 98% and the biggest orthodontist names as clients while spending virtually nothing on advertising.

We are founded by Brian Wright, a world-renowned expert in business growth, sales, customer service, and consumer psychology. He is also a trusted speaker for the finest companies in the world, including Invisalign, Henry Schein, Dental Monitoring, OrthoFi, and others. He has been described as a combination of the team from Shark Tank and Marcus Lemonis from The Profit.

The best orthodontists in the world utilize our innovative coaching and marketing services to become better versions of themselves, streamline their practices, advance their careers, break through plateaus, improve conversion, increase new patients, and more!

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t your orthodontic or dental practice, your receptionist is often the first point of contact for most patients. Traditionally, the main purpose of their job was to greet patients in the office, answer the phones, and schedule appointments. But with the growth in this industry, their job has become so much more. Your receptionist plays a crucial role in propelling new patient growth as they take on more of a treatment coordinator role, selling your practice to your clients and potential clients.

Did you know that on average, those looking for a dentist or orthodontist are calling up to five offices before they decide to visit? That means your potential patients are talking to your receptionist and four other receptionists before they bring their business to the one who impressed them the most. This means your receptionist has to really wow every individual they speak to over the phone. They have to act as a salesman to really leave a lasting impression on the individual in order to compete with the other four receptionists they’ll talk with.

With so much competition in the dental and orthodontic field, every practice needs to find a unique way to stand out against the competition. Your receptionist is your secret weapon here. In this new economy, your receptionist will need to play five different roles in order to capture the attention and commitment of new patients.

One: Get Patients to Schedule

Because most patients are calling multiple offices, every phone call inquiry is not equivalent to the number of new patients you will see entering your practice. Your receptionist may answer 20 phone calls one day, even if every question is answered right on script, this does not guarantee that the caller will schedule an appointment at your office. Your receptionist has to be trained to go off script and to create a compelling argument that separates you from every other doctor they have called. Most receptionists follow the sa

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By Brian Wright

4.7

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