“Why does my skin suddenly feel dry, thin, sensitive, and impossible to manage?”

“Is it aging... or is it my hormones?”

This week we're joined by Susan Campbell, founder and CEO of Phosis Skincare, an award winning skincare brand created specifically for perimenopausal and menopausal women. Susan's innovative approach to skincare earned national recognition when Phosis was selected by Oprah Daily's Menopause O Awards, making her one of the leading voices in this rapidly growing space.

Many women notice changes in their skin long before they recognize other symptoms of perimenopause. Dryness, loss of firmness, increased sensitivity, and stubborn changes in skin texture are often some of the earliest signs that hormones are shifting.

In this episode, we break down:

• What actually happens to skin during perimenopause and menopause

• How declining estrogen impacts collagen, hydration, elasticity, and skin barrier function

• Why skin often becomes noticeably drier after 40

• The surprising connection between hormones and skin health

• How much collagen women lose during and after menopause

• Which skincare ingredients become more important during midlife

• Common misconceptions women have about aging skin

• Where skincare fits alongside hormones, supplements, and aesthetic treatments

• Why caring for menopausal skin requires a different approach

Susan also shares her incredible entrepreneurial journey, including:

• How she identified a major gap in the skincare industry

• The inspiration behind creating Phosis

• What it took to build a skincare company from the ground up

• The story behind being selected for Oprah Daily's Menopause O Awards

• What happened when Oprah's team discovered Phosis

• A behind the scenes look at a potential Shark Tank opportunity

• Advice for anyone sitting on a business idea they've been afraid to pursue

This conversation is about more than skincare.

It's about understanding that the changes women experience during perimenopause and menopause are real, biologically driven, and deserving of solutions designed specifically for them.

Because healthy aging isn't about chasing youth. It's about supporting your body through every stage of life.

Share this with the woman who's wondering why her skincare routine suddenly stopped working.