Ever catch yourself thinking, "If I raise my staging prices, will I lose clients"? You're not alone. But here's the truth: home staging costs are rising whether you like it or not…tariffs, trucking fees, replacement inventory, all of it. And if the pricing in your staging business has not changed in the last year, it's already outdated.

In this episode, I break down why holding onto your old rates is quietly sabotaging your profits, your growth, and even your sanity as a staging CEO. You'll hear the mindset shifts and practical math behind raising your rates without apology (even if your brain feels terrified at first). We talk about the "hidden treadmill" of inventory costs, why undercharging stretches your break-even point forever, and the simple levers you can pull right now to protect your margins.

I'll also share how to reframe price increases for your clients so they see the value, not the politics or inflation talk. And most importantly, you'll walk away with the challenge to step into true leadership—because raising your prices isn't greed, it's stewardship. It's how you build a staging business that thrives.

If you've been waiting for a sign, this is it. Press play, and let's raise those rates like the CEO you came here to be.

WHAT YOU'LL LEARN FROM THIS EPISODE:

• Why pricing for today keeps you stuck, and why you need to price for the business you're building
• The hidden treadmill of inventory costs and how it erodes your profits
• Simple math that shows you can raise rates and still make more while serving fewer clients
• How to reframe price increases so clients see value

RESOURCES:

• Apply for Private Coaching: www.rethinkhomeinteriors.com/privatecoachingapp
• Enroll in Staging Business School Accelerate Track: www.rethinkhomeinteriors.com/accelerate
• Join the Staging Business School Growth Track Waitlist: www.rethinkhomeinteriors.com/growth
• Follow the Staging Business School on Instagram: www.instagram.com/stagingbusinessschool
• Follow Lori on Instagram: www.instagram.com/rethinkhome
• Follow Marianne on Instagram: www.instagram.com/homestagercoachmarianne
• Marianne's website: www.coachingbymarianne.com

If you want to learn how to streamline your operations so you can grow with less stress and burnout in your staging business, enrollment is open for Staging Business School Accelerate Track. I'd love to see you in the classroom!

ENJOY THE SHOW?

• Leave a 5-star review on Apple Podcasts so that more Staging CEOs find it. Also, include links to your socials so that more Staging CEOs can find you.
• Follow over on Spotify, Stitcher, Amazon Music, or Audible