
Sign up to save your podcasts
Or


What do you want to be when you grow up? For Gen Alpha, the answer might just be: a brand.
This week, we enter the world of the Sweet Sisterhood—a so-called “content house” made up of girls aged 8 to 12 with a combined following in the tens of millions. Think ring lights, sassy videos, and moms-turned-managers. But behind the sequins and smiles is a bigger, messier question: Is this the future of childhood? Will every kid need a personal brand just to survive the job market of tomorrow?
We're talking to Teen Vogue reporter Fortesa Latifi about the rise of child influencers, the growing legislation trying to protect them, and the very real existential dread of parenting in a world where social media clout might just be more valuable than a college degree. From influencer economics to the changing definition of a “job,” we ask: what are we preparing our kids for—and would it be bad for them to unplug?
Read Fortesa's article in Teen Vogue here.
Join our newsletter community here.
Pre-order EVERYONE IS LYING TO YOU here.
Visit our lovely sponsors here.
Learn more about your ad choices. Visit podcastchoices.com/adchoices
By Jo Piazza4.3
774774 ratings
What do you want to be when you grow up? For Gen Alpha, the answer might just be: a brand.
This week, we enter the world of the Sweet Sisterhood—a so-called “content house” made up of girls aged 8 to 12 with a combined following in the tens of millions. Think ring lights, sassy videos, and moms-turned-managers. But behind the sequins and smiles is a bigger, messier question: Is this the future of childhood? Will every kid need a personal brand just to survive the job market of tomorrow?
We're talking to Teen Vogue reporter Fortesa Latifi about the rise of child influencers, the growing legislation trying to protect them, and the very real existential dread of parenting in a world where social media clout might just be more valuable than a college degree. From influencer economics to the changing definition of a “job,” we ask: what are we preparing our kids for—and would it be bad for them to unplug?
Read Fortesa's article in Teen Vogue here.
Join our newsletter community here.
Pre-order EVERYONE IS LYING TO YOU here.
Visit our lovely sponsors here.
Learn more about your ad choices. Visit podcastchoices.com/adchoices

78,277 Listeners

8,781 Listeners

7,027 Listeners

764 Listeners

14,280 Listeners

4,882 Listeners

7,192 Listeners

4,096 Listeners

15,548 Listeners

8,774 Listeners

933 Listeners

435 Listeners

8,974 Listeners

7,590 Listeners

2,080 Listeners

902 Listeners

11,927 Listeners

16,705 Listeners

713 Listeners

1,671 Listeners

41,472 Listeners

4,084 Listeners

419 Listeners

685 Listeners

685 Listeners