Episode #221: Strategy | In this episode, Matt Carnevale sits down with Drew Giovannoli, founder of Buried Wins, to dive deep into Win/Loss analysis and how product marketers can use it to drive better sales, positioning, and competitive strategy. Drew shares how he helps B2B companies turn customer insights into revenue-driving decisions, plus the three key changes every product marketer should make to get promoted.

Matt and Drew cover:

• Why you shouldn’t obsess over lost deals - and how to focus on winning more of the right customers instead.
• How competitive intelligence can shape your positioning and sales strategy.
• How to structure Win/Loss programs to influence product, sales, and marketing strategies.

Timestamps

• (00:00) - - Introduction to Drew

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