There’s a whole new manner of interacting at work now, especially with the rise in remote and hybrid workflows. The digital transformation was already well under way and then, if the transition was a campfire, the pandemic poured lighter fluid on it. Fortunately, lots of companies responded by making s’mores rather than getting burned, and utilized the technological tools that were already developed to help.

Main Takeaways

• Organizational Alignment: The pace of technological change is breathtaking. Companies must continually be making sure their entire organization is aligned with their mission. This requires working quickly and adapting accordingly. Communication via channels helps to ensure the right people in an organization all have access to the same info to allow for conversations to to quicken the pace of work
• Mental Shift: Working in channels is significantly different than an email workflow. For those that liked the finality of responding to an email and closing it out, the channel system can feel like it is without an end. The positive aspect of this feeling could be that the information is always available and can be of easy access as needed. When it comes down to it, individual mindsets can be adjusted to reframe the channel experience in a manner that’s helpful.
• Focusing on Virtual and Physical Spaces: For a long time, companies primarily focused on physical places for employees to work and, in many cases, for customers to interact with a business too. Now, the focus is adjusting, partly based on necessity, to creating supportive virtual places. Moving forward, companies will need to integrate physical and digital spaces. In many businesses, and in most human interactions, there is a place for both the physical and digital spaces.

IT Visionaries is brought to you by the Salesforce Platform - the #1 cloud platform for digital transformation of every experience. Build connected experiences, empower every employee, and deliver continuous innovation - with the customer at the center of everything you do. Learn more at salesforce.com/platform

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