Fiona Fitz and Professor Dr Jan-Benedict Steenkamp, author, distinguished scholar and one of the world’s leading experts in the Consumer Packaged Goods industry, discuss what's worrying large Consumer Packaged Goods companies about driving organic growth. Professor Steenkamp suggests three things large CPG companies should be doing differently. http://www.brandgrowthheroes.com/2019/02/01/episode-4-interview-with-jan-benedict-steenkamp-leading-expert-consumer-goods-industries/