We've been building up to this moment for over 20 years. While others have dipped their toes in the consumer direct model Specialized just took the largest opening shot in what will be remembered as the movement that irrevocably changed the Bicycle Industry. We cover some of the background and look at what this really means. Insight - not reporting.

Cast:

Tim Jackson

Mike Friedman

Bill Barnes

Leah Sanda

Robert Curtis