#271 GTM Engineering | In this episode, Dave is joined by John Short, CEO of Compound Growth Marketing, along with Cammy Keiler, Justin Johnson, and Dan Guenet. Together, they break down the rise of GTM engineering, what it is, how it differs from RevOps, and why B2B teams are investing in it.

Dave and the crew cover:

• The core difference between RevOps and GTM engineering (and why the latter is more focused on building than just integrating)
• Real GTM engineering use cases, from AI-powered sales tools to mid-funnel campaigns that go way beyond ebooks
• How GTM engineers are driving higher revenue per employee and why this role should be one of your first five marketing hires

Whether you’re hiring or just GTM-curious, you’ll leave this episode with a clear definition of the role, real-world examples, and tactical ways GTM engineers drive impact.

Timestamps

• (00:00) - – Intro

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