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I sat down with Sam Thompson again and we talked about why it’s never been easier to clone massive SaaS companies and sell the same functionality for 90% less. We broke down how AI is turning platforms like Salesforce, AppFolio, and RentManager into overpriced dinosaurs, and how you can use tools like BuiltWith, G2, and Manus to reverse-engineer their features and customers. Sam even shared how he ran paid traffic to a $1 trial landing page before building the product—and people bought it. We also talked about his new strategy for selling backlinks like products in a Shopify-style marketplace, why form factor changes (like caffeinated gum or chewable toothpaste) are underrated business models, and how his hummingbird nectar side hustle is still going strong.

You can find Sam on Twitter (⁠https://x.com/ImSamThompson⁠) and check out what he's up to at ⁠https://www.unlimitedcontent.com/⁠

Timestamps below. Enjoy!

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00:00 Disruption in Software Pricing

02:58 The Commoditization of Services

05:52 AI and the Future of Business

09:08 Innovative Business Ideas and Form Factors

12:04 The Rise of Transparency in Business

14:57 Exploring New Market Opportunities

17:53 Backlink Strategies and SEO Insights

20:45 Testing New Business Models

24:04 The Value of High-Quality Backlinks