In the book, The Goal by Ellyahu Goldratt, business is boiled down to one goal. If you are in business, the goal is to make money. Business owners use this end to justify the means, especially how you treat people, especially employees and customers.

If you treat people right, you will make money. Modern business tells us to look at the bottom line. If you devalue the customer, who is going to contribute to that bottom line? There is no upside or reason to mistreat people if you want them to pay you.

You can still have the end goal of making money. You need to do it in a way that creates a sustainable model. Be approachable and nice. Treat people like you want people to treat your grandmother, mother, or daughter. When you find yourself in a situation, predetermine how you will behave. The potential for negative interactions comes every day. You must be intentional and program your brain to react in a kind and patient way.

Make sure what you are doing is in line with what you are working for. Don't lie. Work with integrity. What you try to hide will eventually come out. Giving in to negative emotions can come back up years in the future. When we treat people with kindness and as valuable, we create a model that will scale and provide income for years to come.

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