YOUR BIG NEXT | business growth, leadership development, scaling with purpose, faith and family first entrepreneur

I am joined by the go-to expert in sales, Nikki Rausch, who has also become a dear friend of mine. She has supported me, mentored me and given me so many great ideas and learnings around sales. She comes to the table with over 25 years of experience selling to prestigious organizations, such as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA. But she realized her passion and her gift was really in serving entrepreneurs and helping them step into possibility when it comes to scaling and selling.

Together, we unpacked the importance of fostering a conversational and safe environment for sales interactions, with a strong focus on nurturing relationships and truly understanding what our clients need. Nikki opened up about her transition from the corporate sales world to becoming an entrepreneur, highlighting how crucial it is to build rapport and the power of asking the right questions to engage with potential clients effectively. We also discussed tactics for managing high-ticket sales, the finesse involved in pricing without the need to justify, and the fine line of helping buyers make decisions without feeling pressured. Throughout our conversation, we kept coming back to the significance of being authentic and maintaining integrity in sales, which I believe is key to delivering a consistent and positive client experience that not only retains customers but also encourages them to make referrals.

This conversation gets really strategic, really tactical. Nikki shares so many things that you can apply immediately to see growth in your business, changes that will immediately affect sales in your business. But, on top of that, we had some great conversations around leadership, growth and possibility.

Episode Outline: 

• Nikki Rausch's Background and Sales Expertise (00:02:16)
• Sales Maven: Teaching Strategic Sales Conversations (00:08:57) 
• The Significance of Conversational Sales Approach (00:11:54) 
• Creating Safety and Setting the Stage for Sales Calls (00:19:39) 
• Building Rapport and Trust (00:23:48) 
• Handling Pricing Discussions (00:27:01) 
• Guiding Decision-Making (00:32:09) 
• Creating a Safe Sales Environment (00:43:36) 
• Delivering After the Sale (00:49:21) 

Resources from this episode:

• Your Breakthrough Year Waitlist
• The Incubator: A Mastermind For Visionaries & Their Right Hand
• Closing the Sale EBook
• Follow Nikki on Instagram
• Nikki's Website
• Sales Maven Podcast
• Show notes: https://luminaryleadershipco.com/episode212

Connect with me:

• Website: https://luminaryleadershipco.com/
• If there's a topic, a question or a guest you want to hear on the show or an idea you have for us, just reach out and share that at [email protected]. We'd love to chat!
• Connect with me on Instagram!

Loved this episode? Leave us a review and rating here!

In this episode of Luminary Leadership Podcast, I dive into the controversial topic that many entrepreneurs face: the pressure to keep up a facade of success. I talk about how harmful this "smoke and mirrors" tactic can be for both personal and business growth. Sharing from my own journey with mastermind groups, I make a case for the power of authenticity and vulnerability. I caution you against falling into the trap of the "keeping up with the Joneses" mentality. 

I want to encourage you to stay true to who you are, which I believe is the key to forging meaningful connections and achieving genuine success.

Episode Outline: 

• The Need to Keep Up Appearances (00:03:24) 
• The Toxic Nature of Smoke and Mirrors (00:06:41)
• Stripping Away the Ego (00:17:42) 
• Valuing the Wrong Things (00:20:49) 
• Authenticity in Business (00:23:02) 
• Revealing Possibility through Authenticity (00:25:07)

Resources from this episode:

• The Focused Entrepreneur
• The Morning Checklist
• The Incubator: A Mastermind For Visionaries & Their Right Hand
• Show notes: https://luminaryleadershipco.com/episode211

Connect with me:

• Website: https://luminaryleadershipco.com/
• If there's a topic, a question or a guest you want to hear on the show or an idea you have for us, just reach out and share that at [email protected]. We'd love to chat!
• Connect with me on Instagram!

Loved this episode? Leave us a review and rating here!

It's been a while since I have spilled the beans and it's a mix of wonderful, humbling, hard, beautiful, and everything in between. Between raising a family, homeschooling, running multiple businesses, and our farm life we always have something going on and I wanted to take some time and fill you in behind the scenes. 

This episode of Luminary Leadership Podcast is a personal life update where I reveal my surprise pregnancy with my fifth child and making a big decision to make a big move for our family to return to our village. So as we navigate an across country move with a large family and more exciting news to come follow along tuning in each week to the podcast and get the inside scoop on our newsletter. 

Episode Outline: 

• Navigating Life's Challenges (00:03:25)
• Here Comes Baby #5 (00:04:37) 
• Family Dynamics (00:13:25) 
• Shifting Perspectives on Family (00:17:16) 
• Life on the Farm (00:22:30) 

Resources from this episode:

• Insider Newsletter
• Health Update Part 1
• Health Update Part 2 - Miraculous Healing
• The Morning Checklist
• The Incubator: A Mastermind For Visionaries & Their Right Hand
• Show notes: https://luminaryleadershipco.com/episode211

Connect with me:

• Website: https://luminaryleadershipco.com/
• If there's a topic, a question or a guest you want to hear on the show or an idea you have for us, just reach out and share that at [email protected]. We'd love to chat!
• Connect with me on Instagram!

Loved this episode? Leave us a review and rating here!

I had the pleasure of sitting down with Allie Caffrey, the innovative mind behind Operations Agency. We dove into a conversation about how entrepreneurs can truly elevate their businesses by introducing systems that foster growth and success. Allie shared her game-changing strategy, the "90/90 principle," which she describes as dedicating 90 minutes of focused, CEO-level work each day for a continuous stretch of 90 days to make significant headway on important projects.

During our chat, we explored the often-overlooked concept of intentional rest and how taking a step back can actually propel a business forward. Allie opened up about her personal experience with maternity leave, revealing how it served as an unexpected turning point for her business, spurring growth in ways she hadn't anticipated. She offered up some solid, actionable advice for fellow entrepreneurs on how to prepare for maternity leave, ensuring that both their business and their personal needs are met. And you are catching an early announcement to some big news for the Hartke Family!

The conversation with Allie was truly inspiring, and it culminated in a powerful call to action for all entrepreneurs listening. It was a reminder that at the heart of a thriving business is a leader who values and prioritizes their health and happiness just as much as their company's bottom line.

Episode Outline: 

• Creating Frameworks for Business Growth (00:02:12) 
• CEO Mindset and the 90/90 Principle (00:11:40)
• Overcoming Overwhelm and Taking Action (00:15:14) 
• Creating the Future Business (00:20:44) 
• Maternity Leave Planning & Possibility for Entrepreneurs (00:26:48) 
• Embracing Both Motherhood and Entrepreneurship (00:39:09) 
• Simplifying Operations for Small Business (00:42:17)

Resources from this episode:

• Your Breakthrough Year Waitlist
• DM Liz to @alycaffery on Instagram for her Maternity Leave Planning Guide
• The Sabbatical Method - Aly Caffrey
• The Morning Checklist
• The Incubator: A Mastermind For Visionaries & Their Right Hand
• Show notes: https://luminaryleadershipco.com/episode210

Connect with me:

• Website: https://luminaryleadershipco.com/
• If there's a topic, a question or a guest you want to hear on the show or an idea you have for us, just reach out and share that at [email protected]. We'd love to chat!
• Connect with me on Instagram!

Loved this episode? Leave us a review and rating here!

In this episode of Luminary Leadership Podcast, I introduce my "DARE" framework for strategic risk-taking in business. I highlight the significance of establishing clear economic goals, weighing the risks and potential benefits, and reacting with nimbleness to foster growth and innovation. Drawing from my own journey as an entrepreneur with over a decade of experience, I underline the importance of assessing results and advocate for nurturing an environment that embraces risk and innovation.

Episode Outline: 

• Taking Strategic Risks (00:01:03) 
• The DARE Framework (00:04:14) 
• Defining Economic Objectives (00:05:18) 
• Assessing Risks and Upsides (00:07:18) 
• Responding with Agility (00:10:03) 
• Risk Mitigation Strategies (00:24:34) 
• Evaluating Outcomes (00:25:33) 
• Fostering a Culture of Risk and Innovation (00:27:36)

Resources from this episode:

• Your Breakthrough Year
• Episode 208 Your Big Leap Year on Apple
• Episode 208 Your Big Leap Year on Spotify
• Episode 180 How to Make Failure Profitable on Apple
• Episode 180 How to Make Failure Profitable on Spotify
• The Morning Checklist
• The Incubator: A Mastermind For Visionaries & Their Right Hand
• Show notes: https://luminaryleadershipco.com/episode209

Connect with me:

• Website: https://luminaryleadershipco.com/
• If there's a topic, a question or a guest you want to hear on the show or an idea you have for us, just reach out and share that at [email protected]. We'd love to chat!
• Connect with me on Instagram!

Loved this episode? Leave us a review and rating here!

In this episode of the Luminary Leadership Podcast, I want to talk about making the big leap this year in your business. I am sharing examples of how I and a few of my clients have navigated the ups and downs in the process of making big moves in your business. I talk about the importance of taking big risks and consistently making impactful decisions to turn your dreams into reality. 

I encourage you to concentrate on the vital 20% of your actions that really push you forward, to make sacrifices, and to ensure you're surrounded by the right crowd. I want to inspire you to have faith in your own abilities and to become the person capable of achieving your aspirations, because this year is a quantum leap year in my business and I want to invite you with me!

Episode Outline: 

• Feeling the Pull to a New Level (00:01:09) 
• Embracing Exponential Growth (00:04:43) 
• Creating from Desire, Not Need (00:06:50) 
• Taking the Risk (00:17:52)
• High Leverage Moves and Sacrifices (00:24:42) 
• The 90/90 Formula and Focused Actions (00:27:31)

Resources from this episode:

• Your Breakthrough Year Waitlist
• Episode 205: How Leaders Think Differently to Win on Apple
• Episode 205: How Leaders Think Differently to Win on Spotify
• Episode 206: Best Business Advice I Have Ever Received on Apple
• Episode 206: Best Business Advice I Have Ever Received on Spotify
• The Morning Checklist
• The Incubator: A Mastermind For Visionaries & Their Right Hand
• Show notes: https://luminaryleadershipco.com/episode208

Connect with me:

• Website: https://luminaryleadershipco.com/
• If there's a topic, a question or a guest you want to hear on the show or an idea you have for us, just reach out and share that at [email protected]. We'd love to chat!
• Connect with me on Instagram!

Loved this episode? Leave us a review and rating here!

In this episode of Luminary Leadership Podcast, I am going to share with you the inside scoop of being a mom of 4, homeschooling our children, running a business from home, no childcare at the moment, and prioritizing family values in our home operations. It’s a lot so buckle up as I share with you what the day-to-day is like on the Hartke Homestead. 

I open up about my personal journey of bringing my family life and business into harmony with my deepest values. My husband, Michael, and I made the leap from our traditional careers to homeschooling our four kids and nurturing a flourishing business. I delve into the hurdles we encountered, our choice to homeschool, and the significance of crafting a life that mirrors our true priorities. 

I share a glimpse into our everyday life, how we blend family and work seamlessly, and the tactics we've honed to keep our lives balanced and on a path of continuous growth. My story is a testament to the power of embracing change, making sacrifices, and discovering joy in a path less traveled. I hope we are proof of possibility for you as an entrepreneur and leader. I know you think outside the box and I want you to know that can also be reflective in your home life. Live out the dream life designed by you, your family, and your values. 

Episode Outline: 

• Evolution of work and family dynamics (00:01:09) 
• Transition to Homeschooling and Business Growth (00:04:05) 
• Recalibrating Our Lives (00:10:34) 
• Homeschooling and Business Adjustments (00:17:19) 
• Family Morning Routine (00:19:06) 
• Our Homeschooling Approach (00:21:50) 
• Teaching Family Values (00:23:26) 
• Balancing Work and Family (00:25:15) 
• Letting Go and Prioritizing (00:27:50) 
• Family Dynamics and Daily Rhythm (00:34:30)

Resources from this episode:

• Your Breakthrough Year
• The Morning Checklist
• The Good & The Beautiful Homeschool Curriculum
• The Incubator: A Mastermind For Visionaries & Their Right Hand
• Show notes: https://luminaryleadershipco.com/episode207

Connect with me:

• Website: https://luminaryleadershipco.com/
• If there's a topic, a question or a guest you want to hear on the show or an idea you have for us, just reach out and share that at [email protected]. We'd love to chat!
• Connect with me on Instagram!

Loved this episode? Leave us a review and rating here!

In this episode of the Luminary Leadership Podcast, I am thrilled to dive into something that has been pivotal for me. It is the "be, do, have" principle, a game-changing strategy for reaching your aspirations. I'm going to set it against the more common but less effective "have, do, be" mentality, and I'll explain how real transformation stems from first embracing the identity of the person you aspire to become, instead of passively waiting for external successes to shape you.

I'll also share a personal experience where this principle made a huge difference in my life, and I'm going to challenge you to adopt this new perspective for the next month. 

Episode Outline:

• Have, Do, Be vs. Be, Do, Have (00:02:15)
• Quitting & Identity (00:03:18)
• Taking on the New Identity (00:06:34)
• Personal Transformation (00:08:52)
• Mindset & Strategic Decision Making (00:11:47)
• Be-Do-Have in Leadership & Business Decisions (00:12:56)
• Personal & Professional Growth (00:14:01)
• The Ripple Effect (00:17:44)

Resources from this episode:

• Your Breakthrough Year Masterclass
• Your Breakthrough Year Waitlist
• The Morning Checklist
• The Incubator: A Mastermind For Visionaries & Their Right Hand
• Show notes: https://luminaryleadershipco.com/episode206

Connect with me:

• Website: https://luminaryleadershipco.com/
• If there's a topic, a question or a guest you want to hear on the show or an idea you have for us, just reach out and share that at [email protected]. We'd love to chat!
• Connect with me on Instagram!

Loved this episode? Leave us a review and rating here!

In this episode of Luminary Leadership Podcast, I am sharing 5 ways leaders think differently to win! These things are the key ways that leaders set themselves apart in their thinking: they see strategic risk as a path to innovation, they look at challenges as opportunities instead of setbacks, they concentrate on finding solutions rather than dwelling on problems, they strike a balance between their vision and reality, and they craft a strategic roadmap to reach their objectives. 

I'm here to encourage all you entrepreneurs out there to embrace these mindsets, because doing so can lead to remarkable improvements in both your professional ventures and personal life. It is crucial to be willing to take risks, learn from your failures, maintain a focus on solutions, and plan with a practical vision in mind. If you want to set yourself apart from other entrepreneurs, these things are going to create massive shifts in your organization. 

Sign Up for Your Masterclass Spot Here! 

Episode Outline: 

• Viewing Strategic Risk as a Necessity (00:01:13) 
• Challenges Define Next Move (00:03:40) 
• Solution Focused (00:05:41) 
• Vision Focused and Reality-Oriented (00:09:03) 
• Vision-Focused Leadership (00:22:23) 
• Strategic Mindset (00:25:44) 
• Living into Your Potential (00:27:36)

Resources from this episode:

• Free Masterclass Sign Up Here
• Episode 180: Make Failure Profitable on Apple
• Episode 180: Make Failure Profitable on Spotify
• The Incubator: A Mastermind For Visionaries & Their Right Hand
• Show notes: https://luminaryleadershipco.com/episode205

Connect with me:

• Website: https://luminaryleadershipco.com/
• If there's a topic, a question or a guest you want to hear on the show or an idea you have for us, just reach out and share that at [email protected]. We'd love to chat!
• Connect with me on Instagram!

Loved this episode? Leave us a review and rating here!

In this podcast episode of the Luminary Leadership Podcast, I'll be sharing three valuable strategies that can help you grow your business and improve your quality of life this year. Use these 3 things as a checkpoint to make sure your time, energy, and resources are used efficiently this year. 

One of the key points I want to emphasize is the importance of strategic partnerships and relationships. As an entrepreneur, it's crucial to focus on finding partners and collaborators who align with your vision and values, rather than just going for the biggest names in the industry. Another important aspect I'll be discussing is mastering your schedule and aligning it with your overall vision and goals. It's easy to get caught up in the day-to-day tasks and lose sight of the bigger picture. By taking control of your schedule and making sure it reflects your priorities, you can ensure that you're making progress towards your goals.I'll also be introducing the concept of data-driven decision making. Instead of relying on gut feelings or guesswork, I encourage entrepreneurs to set goals based on actual data and numbers. By measuring and analyzing data, you can make more informed and strategic decisions for your business.

If you're interested in diving deeper into these strategies, I invite you to join my free masterclass. It's a great opportunity to gain a deeper understanding of these concepts and learn how to apply them to your own business.

Save Your Spot in the Masterclass

Episode Outline: 

Strategic Partnerships and Relationships (00:04:21) 

Leveraging Social Media for Strategic Partnerships (00:09:58) 

Finding Mutually Beneficial Partnerships (00:11:05) 

Schedule Mastery for Goal Achievement (00:13:26) 

Setting Realistic Goals Based on Data (00:20:38) 

Using Data to Measure and Improve Performance (00:25:19)

Resources from this episode:

• Grab Your Spot in the Masterclass
• Your Breakthrough Year Waitlist
• The Incubator: A Mastermind For Visionaries & Their Right Hand
• Show notes: https://luminaryleadershipco.com/episode204

Connect with me:

• Website: https://luminaryleadershipco.com/
• If there's a topic, a question or a guest you want to hear on the show or an idea you have for us, just reach out and share that at [email protected]. We'd love to chat!
• Connect with me on Instagram!

Loved this episode? Leave us a review and rating here!