In this week’s episode of the We Have A Meeting podcast, we sit down with Sigi Hale, PhD – a brain scientist and systems neuroscientist who spent years at UCLA decoding how and why people make decisions. Now, he helps brands and businesses tap into the real “operating system” of the brain to drive better behavior, influence, and results.

🧠 We cover:

• The four systems that shape every human decision
• Why logic alone doesn’t work – and what really drives change
• How brands can tap into instinct, emotion, culture, and rationality
• Why people say they’ll change… and never do
• What’s really behind habits, choices, and routines
• How to persuade anyone (without being manipulative)
• What “authenticity” even means in a world of multiple selves
• How dopamine and negative thoughts are linked

✨ Whether you're in sales, marketing, leadership – or just want to better understand yourself and others – this episode will completely rewire the way you think about the brain.

🔬 Learn more about Sigi’s work at Alpha-Diver or connect with him on LinkedIn

🔔 Subscribe for more high-signal conversations with the world’s most interesting minds in sales, science, and storytelling.

#SigiHale #Neuroscience #DecisionMaking #BehavioralScience #Neurodiversity #WeHaveAMeeting #MarketingPsychology #ConsumerBehavior #Authenticity #Persuasion #SalesStrategy #AlphaDiver

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