RealTrending

Your Castle’s Lon Welsh on the secret to agent retention


Listen Later

On this week’s episode of the RealTrending Podcast, Tracey talks to Lon Welsh, founder and managing broker of Your Castle Real Estate, the largest independent real estate brokerage in Colorado.


Lon joins the show today to talk about where the market is headed and how they grew Your Castle to the size it is today, including his strategies on recruiting, retention and using AI tools to transform agent-client relationships.


Here’s a glimpse of what you’ll learn:

  • Retention, recruiting, and scaling are key drivers for growth.
  • Recruiting should be a dedicated full-time role.
  • AI will significantly impact the real estate industry in the near future.
  • Consumers are becoming more sophisticated in their real estate needs.
  • Brokers must differentiate their services to meet diverse client expectations.
  • Understanding market trends is crucial for strategic decision-making.
  • Embracing technology is essential for staying competitive in real estate.

  • Related to this episode:

    • Lon Welsh | LinkedIn
    • Your Castle Real Estate
    • Your Castle AI Tools
    • HousingWire | YouTube
    • More info about HousingWire

    • Enjoy the episode!


      The RealTrending podcast features conversations with the brightest minds in real estate. Every Monday, brokerage leaders, top agents, team leaders, and industry experts join us to share their secrets to success, trends, and the lessons they’ve learned. Hosted by Tracey Velt and produced by the HousingWire Content Studio.

      ...more
      View all episodesView all episodes
      Download on the App Store

      RealTrendingBy RealTrends

      • 4.4
      • 4.4
      • 4.4
      • 4.4
      • 4.4

      4.4

      15 ratings


      More shows like RealTrending

      View all
      BiggerPockets Real Estate Podcast by BiggerPockets

      BiggerPockets Real Estate Podcast

      16,725 Listeners

      Real Estate Training & Coaching School by Tim & Julie Harris - Real Estate Success Coaches

      Real Estate Training & Coaching School

      696 Listeners

      Real Estate Rockstars Podcast by Aaron Amuchastegui

      Real Estate Rockstars Podcast

      878 Listeners

      The Tom Ferry Podcast Experience by Tom Ferry

      The Tom Ferry Podcast Experience

      1,117 Listeners

      It's a Good Life by Brian Buffini

      It's a Good Life

      2,520 Listeners

      THE ED MYLETT SHOW by Ed Mylett | Cumulus Podcast Network

      THE ED MYLETT SHOW

      13,999 Listeners

      The ONE Thing by Keller Podcast Network

      The ONE Thing

      1,108 Listeners

      Keeping It Real Podcast • Secrets Of Top 1% REALTORS ® • Interviews With Real Estate Brokers & Agents by D.J. Paris

      Keeping It Real Podcast • Secrets Of Top 1% REALTORS ® • Interviews With Real Estate Brokers & Agents

      274 Listeners

      Power House by HousingWire

      Power House

      63 Listeners

      Real Estate News: Real Estate Investing Podcast by Kathy Fettke / RealWealth

      Real Estate News: Real Estate Investing Podcast

      564 Listeners

      Ninja Selling Podcast by Ninja Selling

      Ninja Selling Podcast

      323 Listeners

      Massive Agent Podcast by Dustin Brohm

      Massive Agent Podcast

      338 Listeners

      Hustle Humbly Podcast by Alissa Jenkins & Katy Caldwell

      Hustle Humbly Podcast

      896 Listeners

      Business School with Sharran Srivatsaa by Sharran Srivatsaa

      Business School with Sharran Srivatsaa

      120 Listeners

      HousingWire Daily by HousingWire

      HousingWire Daily

      170 Listeners

      The Millionaire Real Estate Agent | The MREA Podcast by Keller Podcast Network

      The Millionaire Real Estate Agent | The MREA Podcast

      391 Listeners

      Top of Mind by HousingWire

      Top of Mind

      28 Listeners

      House of Data by Altos Research

      House of Data

      4 Listeners

      The RMD Podcast by Reverse Mortgage Daily

      The RMD Podcast

      4 Listeners