Have you considered how identifying your competition's weaknesses could give your business a competitive edge?

In this episode of the Profit Cleaners podcast, Brandon Schoen and Brandon Condrey dive into the art of analysis, sharing insights on how identifying and addressing the competition’s flaws can make your cleaning business stand out.

The Brandons start with some light-hearted Halloween tales before getting down to business, revealing strategies to help you distinguish your services from the competition. Discover why it’s essential to go beyond “instant quotes” and engage with potential customers directly, highlighting the unique value your business brings. 

Learn about the pitfalls of major franchises, from rigid policies to a lack of personal touch, and explore the risks associated with solo cleaners, including inconsistency, cross-contamination, and the absence of insurance. With these insights, you’ll be equipped to educate clients on the true value of professional, reliable services, helping you win—and keep—them as loyal customers.

Ready to outshine the competition? Press play to discover expert tips that can set your business apart and drive customer trust and loyalty.

And for more strategies to grow your cleaning business, access our free training → profitcleaners.com/masterclass

Highlights:

• (00:33) The value of knowing competitor weaknesses and how it can transform your sales strategy.
• (01:06) Why personalized customer interactions beat instant quotes.
• (03:50) Franchise vs. Solo Cleaners – the pros, the cons, and the missed spots.
• (06:23) Using “question-based selling” to identify and address customer pain points effectively.
• (10:18) Trust-building essentials: establishing transparency and reliability in your business.
• (14:28) Hidden costs of solo cleaners: the risks customers should be aware of.
• (17:32) Professional systems matter: how consistency and care set you apart.
• (19:13) Competitive intelligence: why hiring your competition can reveal valuable insights.
• (21:15) Leveraging competitor weaknesses to underscore your unique strengths.

Links/Resources Mentioned:

• Profit Cleaners Website 
• Watch the FREE Masterclass: https://profitcleaners.com/masterclass)
• Join the FREE Facebook community: https://www.facebook.com/groups/profitcleaners/