Dan, a creative director, copywriter, and author, shares his 12 filters for creating quality content at scale. This video covers practical content strategy tips and copywriting insights to help you grow your audience on LinkedIn without chasing the algorithm.Discover how antiviral thinking, signature series, and creating for yourself first can transform your digital marketing efforts, improve your writing consistency, and build a personal brand that actually leads to better work and clients.Key topics include:- Why your target audience should always be yourself first, and what that actually means in practice- Antiviral thinking: how ignoring virality and focusing on one person leads to better, more consistent work- The "inside outer" concept and why authenticity is now a genuine creative advantage- Signature series and campaign thinking as a way to create quality content faster and more consistently- Quality over quantity: why one good piece of content a week beats three average ones every time- Overcoming the fear of posting online, and why most of the judgment you're worried about never actually comesTimestamps:00:00 Introduction02:47 Dan's story09:03 Social media as a tool16:54 Create for yourself21:50 Antiviral thinking28:39 Quality over quantity35:01 Signature series43:01 Overcoming fear of posting51:19 Q&AWatch / listen:Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9Please take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Cambridge Marketing College – The best place to get your marketing qualifications and apprenticeships.Canva - An online design and publishing tool with a mission to empower everyone in the world to design anything and publish anywhere.Frontify – All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Intuit Mailchimp - The all-in-one marketing platform that helps teams turn emails, automation, and now SMS into smarter, more connected customer journeys (and they've been longtime friends of TMM!).Planable – the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.Wistia – a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.