Think your most engaged followers are the ones double-tapping your latest Reel? Think again. 👀

In this episode, I’m breaking down why your actual hottest leads—the people most likely to refer, rebook, or rave about you—aren’t hanging out in your DMs. They’ve already paid you. And most of y’all are leaving them out of your marketing entirely.

We’ll talk about:

✅ The difference between email marketing and client communication (they are not the same thing)

✅ How to segment your audience based on buyer readiness

✅ Why “past client” shouldn’t mean “off your radar”

If you’ve been pouring all your marketing energy into chasing new followers, it’s time to flip the script and love on the people already in your world.

Links Mentioned:

Join the Client Email Glow-Up Challenge now.

Email Like You Mean It (client communication course)