Great ideas only create impact when they’re shared. In this episode of Live On Purpose Radio, Dr. Paul explores the often-overlooked truth that every message requires a medium—a way to travel from your mind to someone else’s understanding. Drawing from recent insights on paid, owned, and earned media, you’ll discover how to be more intentional about how your message gets out into the world. Whether you’re a coach, entrepreneur, or leader, this episode will help you think beyond what you want to say and focus on how to make it heard—so you can create real impact, on purpose.