If there was a quick tip that you would give people about the promise or about making the offer, or whether they need to twist the pain, and in particular, how you get past the Facebook regulations and still make an emotional offer because that always seems to get in the way, for a lot of things.

Yeah. So I'm really glad that you brought that up...

So I'm just thinking, like three years ago, with the inner circle and everything, you had all these Facebook consultants and agencies and it was a huge drama to run Facebook ads, but you always had a team to do that. Now here you are, in front of your laptop, and I just wondered what you'd learned and what changed, and why that was possible now?

Oh, I just like doing it!

You mentioned an agency model and building a virtual sales team, so he wants to know what he can expect from those bonuses.

Yeah, so the virtual sales team, here's how ours works and here's what I'm going to show you how to do...

One more question. A friend of mine asked me to help with an ad for a water purification system he sells, but this will be very hard to try to get leads for that.

So the lowest hanging fruit is going to be an individual who's thinking about buying...

My question is...I am doing web design, you know, landing page on websites, so I was wondering what is the best way to create a segmentation on Facebook for that?

To create a segmentation? By segmentation, do you mean target?

I guess the other question I had was you just mentioned how you drip the product. Is that what you recommend people do is drip the product?

Oh yeah, absolutely. Number one thing, so we survey people all the time...

My question is...Mr. Frank Kern. What do you think Doctor? Doctor, Professor Frank Kern, PhD. Better? OK.

What do you think of this business economy and how it has affected your business?

This is a very weird answer, and some people think I'm an idiot, actually probably a lot of people think I'm an idiot when I say stuff like this...

One last question, I think, with this method, the maximizer...the email followup with how to move them through the process. Is that a part it? That's where I fall off. I know I don't have that structure on how to go from the leads to the sale.

Thank God, you know? I'm glad they don't, I wouldn't have a job, but you're not alone...

Would an e-com store brand benefit from the maximizer?

Yeah! With e-com, where you guys fall off...

When I set the page up, I did not set up a business account. So I'm assuming that I have to set up a business account with that, in order to run ads, is that correct?

Especially if you want to do stuff like retargeting and all of that. Yeah.

Okay, great. Secondly, my purpose for starting that ad was to brand myself. I have a lot of background in consulting and training, and one of my main goals is to work with people who are trying to start up their businesses and go in so many different ways, and just trying to get some strategic planning in place so that they can save some time. So in that, that would be part of what I would be using that page for...