One last question, I think, with this method, the maximizer...the email followup with how to move them through the process. Is that a part it? That's where I fall off. I know I don't have that structure on how to go from the leads to the sale.

Thank God, you know? I'm glad they don't, I wouldn't have a job, but you're not alone...

Would an e-com store brand benefit from the maximizer?

Yeah! With e-com, where you guys fall off...

When I set the page up, I did not set up a business account. So I'm assuming that I have to set up a business account with that, in order to run ads, is that correct?

Especially if you want to do stuff like retargeting and all of that. Yeah.

Okay, great. Secondly, my purpose for starting that ad was to brand myself. I have a lot of background in consulting and training, and one of my main goals is to work with people who are trying to start up their businesses and go in so many different ways, and just trying to get some strategic planning in place so that they can save some time. So in that, that would be part of what I would be using that page for...

I think it's a great question because he's trying to target B2B. So he has a general contractor who wants to target commercial business owners only. Do you have any recommendations on the copy and target audiences that he should use?

Okay. So they own the office building, I would assume?

They own or lease and need a general contractor...

What's the best way to drive traffic to a convenience store?

Dude, TV...TV on the phone. So we talked about this yesterday. I'll just do it real briefly...

I'm wanting to get really clear on the placement for the lead ads. So I believe you chose automatic placement yesterday. Can you go over why you choose automatic placement for everything?

Good question. I did it deliberately...

How long should we be leaving each ad on for this challenge?

I like three days, generally speaking. So if I'm willing to pay...

People like the audience searching, so can you help? He's looking to target parents with young children to help their child's financial goals for the future. Any recommendations?

I do, I do. I do stuff like this. Number one is going to be the copy...

What do you think about building a lead generation ad that is actually a conversion ad on Facebook? First step is the freebie/lead collection. Next page is a low ticket offer and order bump, then upsell.

It's fine. You just have to be prepared for them to a. not click to the next page...

If you can explain a little bit more on the budget, specifically toward the bottom of the page, that says optimization and delivery and how basically, how does Facebook charge you?

Oh, ok, I think she's talking about...