My question is...I am doing web design, you know, landing page on websites, so I was wondering what is the best way to create a segmentation on Facebook for that?

To create a segmentation? By segmentation, do you mean target?

So I've got a physician and a therapist and she's working with PTSD and trauma. Wondering what the best way to do an old-school ad would be with this.

Oh, "read this if you..."

What do you think about building a lead generation ad that is actually a conversion ad on Facebook? First step is the freebie/lead collection. Next page is a low ticket offer and order bump, then upsell.

It's fine. You just have to be prepared for them to a. not click to the next page...

Today, I have 10 words for you that can polarize or they can unify. My hope is that they unify.

Here they are. The words are...

Really my question is wrapped around the case study that you used in the direct presentation that you used to get us into this class where day one was the $1.80 ad spend and then eventually you showed the 30 days in May where you spent about $3.50 and generated $600,000 in sales. So I guess really, I'd love to have a walkthrough of the 30,000 foot view of, you start day one at a $1.88, you get three days worth of data. Day three to six, day six to nine.

What's that high level thinking that you use from the beginning all the way to the end result of that campaign? That was unbelievable...

It's not like it happens every day. It's not like the whole campaign was a 100X return on ad spend and it's not like that is happening at scale.

It still looked cool though! So that's pretty good and I've never had that happen before. No kidding, it was really pretty freakin' crazy!

How can I build clientele for my wife's salon targeting a 50-mile radius?

Dude, this fits in perfectly with the earlier question of what would you do if you lost everything and only had $10K and had to start all over. I would service businesses like the one referenced.

So dude, here's what you do...

First thing I want to point out is that is not really normal. A little bit of a fluke there, doesn't happen every day. Just happened to have 2 of them do that yesterday, which was great!

So when I put those little videos up...

So he had a question about his lead quality. His audience is executives and entrepreneurs. He said in the past, he kept getting unqualified leads from Facebook. He was wondering, are they active on Facebook or does he need to use LinkedIn for this type of audience?

OK. So to you, I would say kind sir, welcome to the club...

So today's episode is about one magic question that can change everything. I really crack myself up with these titles sometimes, but there's really some validity to the statement. I promise.

So, I'll reveal the magic question in a minute. This will be a short episode, but let me set the scene for you....