Are you memorable—or just visible?

In Episode 288 of Monday Morning Pep Talk, I break down what many real estate professionals get wrong about personal branding. This isn’t about being an influencer or going viral. It’s about being intentional, recognizable, and top-of-mind in a business that rewards trust and reputation.

Your marketing is not just for lead generation. It is your insurance policy. It protects your relationships, converts your introductions, and reinforces why someone should hire you.

Because here’s the truth: your personal brand is no longer optional.

💡 What You Will Learn in This Episode

• Why consistent branding drives retention and referrals

• How to audit your digital first impression and fix weak spots

• What top advisors do weekly to stay relevant and visible

• How your brand ties into the Take Flight Sales Funnel

• Why trust is built before the sales conversation ever begins

You do not need a huge following. You just need a clear, consistent presence and a message that reminds people of your value—without saying a word.

🧠 Prompt of the Week

If you want to level up your personal brand, start by studying those who are already doing it well. Use this ChatGPT prompt to build your personal case study library:

Prompt:

“I am a real estate advisor looking to improve my personal brand. Help me identify 5–10 high-performing real estate agents from across the U.S. and Canada who are excellent at personal branding and content strategy. I’m looking for advisors who serve a similar market [input your market specifics] and client profile to mine (luxury to mid-tier, full-service, referral-based). Please list:

– Their primary market and brokerage (if known)

– Where they post their content (Instagram, YouTube, LinkedIn, etc.)

– A short description of what they do well (style, consistency, messaging)

– Suggestions on what I can model from their approach without copying”

Follow their rhythms. Look for the structure behind their content—not just the design.

The goal is not to imitate—but to extract what works and make it your own.

📈 Your Weekly Brand Rhythm (Start Here)

• 1 market update or “Just Sold” post

• 1 behind-the-scenes or personal moment

• 1 client success or testimonial story

Repeat that weekly. Ninety days from now, you will look different online—and so will your business.

🔔 SUBSCRIBE FOR WEEKLY COACHING CONTENT

New episodes every week with real estate strategies, systems, and insights to help you grow, lead, and Take Flight.

• Weekly Coaching Email → https://askjimmiller.com/contact/

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📚 RESOURCES

• My 2024 Reading List → https://askjimmiller.com/my-reading-list-2024/

• Business Planning Docs + About Me → https://askjimmiller.com/take-flight-2/