One possible reason for this misalignment is that many people don't understand Ethical investment.

Also, they may not know how to measure their Super fund against their OWN ethical values.

This week we define Ethical Investing, provides some really interesting insights on how the Australian population view Ethical Investment and explore tools that can help you measure Super Funds against your values.

Ethos ESG / Aspire - Impact Assessment

https://bit.ly/3TyRHuv

Responsible Returns

https://bit.ly/3oMwTTc

Netwealth

https://www.netwealth.com.au/web