Your website isn’t where people find you. It’s where they choose you.

By the time most couples visit your site, they already know who you are. They’ve seen your work, heard your name, or followed you online. They’re not discovering you for the first time. They’re deciding if you’re the right fit. In this episode, we talk about how to turn your website into a true decision-making tool instead of a simple marketing brochure. You’ll learn how to meet buyers where they are in their journey, what content actually belongs on your site, and how to build the confidence that turns interest into inquiry.

Takeaways:

• Most couples arrive on your website already interested. Your job is to help them confirm, compare, and commit.

• Your website fits between “solution aware” and “product aware” in the buyer’s journey.

• Focus your site on clarity, proof, and empathy instead of broad education or inspiration.

• Design for return visitors who want reassurance after a call or proposal.

• Remember that your website is not a discovery tool. It is the decision tool that helps buyers say yes.