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I have been the repurposing queen for years now and I am always recommending this to other content creators, especially when they’re first starting out. Most of us have heard the phrase “don’t reinvent the wheel”. If not, the definition is “attempting to duplicate—most likely with inferior results—a basic method that has already previously been created or optimized by others.” In this case, “others” is… well, you. Why always start from scratch when you have perfectly good content, thoughts, and ideas that you have already generated? Today I want to dive into the importance of repurposing but also set the record straight on how you’re supposed to be repurposing. Because from what I keep seeing online, most people are doing it wrong. Let’s do this!

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