We watched YouTube Kids for a week — and what we discovered will make you rethink what “family-friendly” really means. From brain-rotting toy ads to troubling messages about body image, Justin and Kylie pull back the curtain on the world’s biggest kids’ platform. They share what’s really happening behind the glossy PR and how parents can protect their children’s developing minds without banning screens altogether.

KEY POINTS:

• Why YouTube Kids isn’t as “safe” as it claims to be
• The shocking example of a video promoting unhealthy body messages to young viewers
• How YouTube’s algorithm traps kids in endless loops of commercialised “slop”
• The staggering amount of time humanity spends watching YouTube — and what that means for our kids
• What intentional viewing looks like (and how to teach it)
• Why ABC Kids is still the gold standard for healthy, enriching screen time

QUOTE OF THE EPISODE:

“Every single day, over 114,000 years of content is consumed on YouTube. That’s not just a statistic — that’s a snapshot of our children’s attention.”

RESOURCES MENTIONED:

• The Sunday Times article by Stephanie Thompson on YouTube Kids
• ABC Kids App (recommended for quality, curated viewing)

ACTION STEPS FOR PARENTS:

1. Sit down and watch what your child is actually watching — even for 10 minutes.
2. Switch from passive viewing to intentional viewing: search for specific, quality content together.
3. Use ABC Kids or pre-approved playlists instead of relying on algorithmic recommendations.
4. Have a conversation about how YouTube makes money — and why that matters.
5. Set screen time limits that prioritise creativity and real-world play.

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