In 2009 Rasmus Albrechtsen began offering men's hairstyling tutorials on YouTube. He called his channel "Slikhaar TV," as in "slick hair." The channel scaled to over 2 million subscribers.

Then came YouTube's artificial intelligence-driven browse feature, showing viewers the videos that likely interest them. Suddenly, Albrechtsen's 2 million subscribers seemed less impactful. He's now producing videos "for the browse feature more than for the subscribers."

Albrecthsen is based in Denmark. In this interview he addresses Slikhaar TV, By Vilain (his line of hair products), and the impact of AI on video marketing.

For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6oP5

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

******

The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. http://www.practicalecommerce.com