After last week’s deep dive into audacity, I'm taking it a step further—because being bold is great, but what does it actually look like in action? Today, we’re talking about the power of creating your own demand and stepping out of the red ocean of competition into a blue ocean where you’re completely unmatched.

Most photographers struggle to stand out because they’re unknowingly blending in—offering the same styles, using the same marketing tactics, and getting stuck in the same price wars. But when you take control of your positioning, lean into what makes you different, and own your worth, you stop chasing clients and start attracting them.

So, let’s talk about how to do that—practically, strategically, and without all the vague, fluffy advice that leads nowhere.

In this episode, we cover:
🔥 Why most photographers struggle to book their dream clients—and how to fix it
🔥 The concept of red ocean vs. blue ocean and why competing is a trap
🔥 A practical exercise to plot out your market positioning and uncover your unique advantage
🔥 How to use pricing, niche, branding, and authority to create demand instead of chasing it
🔥 The biggest mistakes that keep photographers stuck in the noise
🔥 My personal journey of stepping out of the wedding industry and redefining my business
🔥 A challenge for you: Identify your own blue ocean and make bold, strategic moves

Timestamps:
00:00 Welcome back! Life updates & home renovation chaos
05:00 Why vague advice isn’t helpful—and what we’re doing differently today
08:00 The power of creating your own demand instead of waiting for it
10:00 The difference between red oceans (competition-driven) and blue oceans (demand-driven)
15:00 A step-by-step exercise to identify what makes your business stand out
22:00 How to position yourself in a way that attracts clients effortlessly
28:00 Final thoughts & today’s challenge—step into audacity and own your market
31:00 Closing thoughts & call to action

🔗 Connect with Jodi:
web: www.j-annephotography.com
ig: www.instagram.com/j.annephotography

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Tits up, ears open—let’s go build something epic.