Let’s cut to it—if you’re still asking, “How do I raise my prices?” you’re asking the wrong damn question.

In this episode, I'm diving into the real reason clients ghost, question your rates, or drop the “we’re going with someone cheaper” line—and it has nothing to do with your talent, gear, or experience.

It all comes down to perceived value—how people feel about your work before they ever even hit “send” on an inquiry form.

So I’m walking you through:
🔥 What perceived value actually is (and why it sets your price before you say a word)
🔥 A behind-the-scenes look at a $10k+ client inquiry that landed in my DMs
🔥 The difference between charging what you’re worth (no) vs. what your work is worth (yes)
🔥 Every single touchpoint that builds or destroys perceived value—from your IG grid to your client follow-up emails
🔥 Why clients comparing you to someone cheaper is your moment to win, not panic
🔥 The exact script to use when someone says, “We’re going with someone more affordable”

This episode is a full masterclass in client psychology, brand positioning, and confidently owning your rates. Whether you’re charging $400 or $4,000—this is the level-up you’ve been waiting for.

Timestamps:
00:00 No foreplay needed—today’s topic is the question every photographer asks
01:00 What actually determines your price (spoiler: it’s not your skill)
04:00 $10k+ client DM breakdown—why it worked
06:00 You are priceless, but your work has a market value—know the difference
08:00 Stop showing up small and wondering why you’re not getting booked
12:00 How to align with high-value clients (and stop dating dusty brands)
14:00 The psychology of perceived value—and how to control it
17:00 A touchpoint-by-touchpoint breakdown of the full client experience
25:00 How to deliver images like you’re Beyoncé, not a Craigslist ad
28:00 Turning first-time clients into lifelong cult members
30:00 How to respond when clients say you’re too expensive (full script included)
36:00 The power of intentional brand control from start to finish

🔗 Connect with Jodi:

📸 Website
📷 Instagram

Want to see how I use posing to instantly increase the perceived value of every single shoot?

 CLICK HERE to grab The Posing Method and watch me direct, pose, and elevate clients in real time, get all of my favorite poses plus the formula that drops dopamine and oxytocin to create an unforgettable experience... and an unshakeable photographer.

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📣 Help Spread the Word!
If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.

Tits up, ears open—let’s go build something epic.