Profitable Photographer Podcast

011 Marketing Luxury and the Seven Dollar Donut


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In this episode, Luci discusses:

  • How to sell a luxury product
  • Branding, marketing, and positioning a product
  • Why she happily purchased a seven dollar donut

Key Takeaways:

  • There will always be buyers who want to pay for the entire experience and service so make it an occasion when they purchase the product
  • Create an entirely new experience with packaging, service, style, and innovative customizations that attract customers
  • The seven dollar donut was successful because the company was able to create a niche
  • Branding in a niche and how it works.


"Discover who your ideal client is and market to them." — Luci Dumas

Connect with Luci Dumas:

Facebook: facebook.com/LuciDumasInsightTrainingForPhotographers


Website: and free eBook at  www.lucidumascoaching.com

Email: [email protected]

Show: The Profitable Photographer

LinkedIn: linkedin.com/in/luci-dumas

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Profitable Photographer PodcastBy Luci Dumas

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