Podcast 016 | Creating Passive Income with Digital Products with Jen Wagner

On this episode, Jeanne talks with Jen Wagner graphic artist and type designer who deeply

believes that “sometimes the best solution for your stuck-ness…is to just make something.”

1:52 “I started creating fonts during a pretty severe freelance lull…”

2:46 “I had a very, very, very unhealthy perspective on my self worth, and the connection of

that to the money I made.”

5:24 “If I’m off balance…you can see it in my work where usually if I am in that headspace,

the stuff I’m creating isn’t as good.”

10:57 “Something that has really helped us throughout our marriage is that since we started

dating we were having difficult conversations and we were not afraid of entering that space with

each other.”

14:34 “Go do something other than work to get your creativity back…”

15:56 “I don’t have my degree in design, I have my degree in marketing. I never took a design

course in college. I am extremely self-taught.”

19:47 “The thing that I’ve had to remember time and time again is that this is not easy. If it was

everyone would do it. I think the process looks like just doing it scared.”

22:26 “As someone who is both a designer and a business owner outside of design, I think you

need to figure out how much your time is worth.”

28:19 “Don’t we learn so much from people bringing questions to us, and realizing we can

make things we’re offering better?”

29:02 “I trust companies that have great design, and I don’t trust companies with bad design.”

29:31 “Great design is actually a tool for communication.”

30:54 “Simplify, stick to a theme and a palette, use the same fonts and same colors but not too

many. Consistency is what most people want when they visit a brand.”

35:52 “With the pandemic, I ended up going through some pretty severe anxiety and swinging

between that and depression depending on the day. So I’ve had to adapt my schedule and

adopt new mental health practices to make sure I’m okay.”

37:26 “The pandemic has definitely helped me connect with my audience on a more personal

level. I think the combined experience here has made everyone a bit more human.”

41:59 “I think it’s important for people to know that everyone listening to this has something

that they can share, something that they can teach.”

44:22 “Finding ways to express creativity outside of work and in a way that isn’t just for sale

has been very valuable for me.”

47:28 “If you are feeling creative during this time, that’s amazing, pursue that. If you’re not

feeling creative, don’t feel guilty.”

Jen Wagner is a type designer and educator based in Nashville, TN. When she's not creating fonts or teaching designers how to make passive income, you'll find her with her husband, Aaron, making candles for their company Onyx Studios, touring with their band Veaux, or spending time with close friends and good whiskey.

www.jenwagner.co

Jeanne Oliver

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Become the artist you dream to be. Creativity is Calling at jeanneoliver.com.

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