Podcast 028 | Your Brand with Sandy Shaw

2:04 “And then my pragmatic side got the best of me, and it said, ‘Sandy, when you graduate

you better be able to get a job and support yourself.’ So I actually changed my major from art to

business.”

2:33 “I really wanted to return to art and launch my own business.”

4:16 “Whether it is an art business or any business, there are just so many things you need to

do, and it’s completely overwhelming. And that can just lead to wanting to shut down.”

6:38 “Beginning with a brand strategy in my opinion is the very first thing that any business

should do, because you go through a clarifying process that allows you to really focus in on the

essentials of your business.”

11:38 “The number one mistake that businesses make is they think ‘branding’ and they

instantly think “logo, color palette, fonts” when really the heart of branding is all about clarifying

the essence of your brand.”

13:18 “The second one is: it is really tempting to try to reach everybody. The big consequence

of when you are trying to talk to everyone you end up speaking to no one.”

17:00 “Your brand guide is almost like the Bible of your business.”

19:50 “If you’ve had your website for say like 10 years, it’s a good idea to refresh the look and

feel of your website so it looks current.”

21:11 “Color is one of the most powerful elements of your brand because color evokes

emotion.”

23:14 “If you use too much yellow and just go overboard, studies show that is just causes

feelings of stress and anxiety.”

26:54 “Just answering those core brand questions will put you so far ahead of the game. You

want to look for the brand sweet spot, which is where you brand identity overlaps with what

resonates with your ideal client.”

30:02 “One this one client got clear on her niche, she knows them inside and out, she knows

everything about them, so she was able to write messaging specifically speaking to her

neighborhood.”

32:00 “If you want to succeed, there has to be something before you invest in fancy furniture or

a million other things, your money needs to go to finding clarity with your brand.”

SandyShaw is a brand strategist, website designer, and founder of BrandifyHQ.com.

She is on a mission to help heart-centered entrepreneurs confidently play a bigger game with strategic branding and website design. 

By offering affordable, on-line brand strategy and website design courses, Brandify saves business owners time and money crafting compelling brands and designing pro-websites that convert viewers into buyers so their businesses grow to new heights.

www.BrandifyHQ.com

Free Brandify Color Psychology Guide 

Enroll in one of Brandify's on-line courses:

Brandify For Success:  Craft Your Brand Identity Accelerator 

https://www.brandifyhq.com/brandify-for-success

Brandify Your Website: Learn How to Write Captivating Copy and Easy Step-by-Step Website Design

https://www.brandifyhq.com/brandifyyourwebsitedesign

Find Brandify on Social Media

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Pinterest - https://www.pinterest.com/sandy53580161/

LinkedIn - https://www.linkedin.com/company/brandifyhq

Jeanne Oliver

Creatively Made Business

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