Posers with Jodi Hendricks

039: Stop Being Affordable


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Let’s just say it: being affordable isn’t a flex—it’s a trap.

In this episode, I’m talking directly to the woman who keeps shrinking herself to be more “accessible,” “likable,” or “sweet”... and is secretly burnt the hell out. You’re underpaid, overbooked, and exhausted—and it’s not your talent that’s the problem. It’s the people-pleasing.

We’re diving into how pricing isn’t just about money—it’s about nervous system conditioning, self-worth, and the lies we’ve been sold about what makes a “good” woman or business owner. This one is spicy and probably the most important episode I’ve ever recorded.

💥 If your business feels more like a treadmill than a calling—listen in.

In This Episode:
🔥 Why “being affordable” is actually a form of people-pleasing
🔥 The Mormon grandma who taught me what not to do
🔥 What discounting out of guilt really says about your self-trust
🔥 The math (and mindset) behind what’s really keeping you broke
🔥 The 5 sneaky ways people-pleasing shows up in your business
🔥 What Glennon Doyle taught me about cages, wildness, and not betraying yourself
🔥 The hard truth: clients aren’t loyal to your kindness—they’re loyal to your boundaries
🔥 How to stop being the bargain-bin version of yourself and build a brand that demands respect

This isn’t about raising your rates just to make more money. This is about raising your standards—because your daughters are watching. Your future is watching. And the world doesn’t need more sweet. It needs more sovereign.

Timestamps:
00:00 Welcome to the Posers Podcast
00:37 Setting the Tone: No Cheap, No Basic, No Affordable
01:36 Stop Being Affordable: The Core Message
02:30 Personal Anecdotes: Overcoming People Pleasing
06:38 The Impact of Conditioning on Women
12:27 The Business Logic of Pricing
18:10 Five Ways You're People Pleasing in Business
27:19 Conclusion: Embrace Your Worth
29:01 Wrap-Up and Call to Action

🔗 Connect with Jodi:
📸 Website: https://www.j-annephotography.com
📷 Instagram: https://www.instagram.com/j.annephotography

Love this kind of coaching?
Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul.

📣 Help Spread the Word!
If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.
Tits up, ears open—let’s go build something epic.

And because I always want to give you tools that actually move the needle:

The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method

Pass Platinum → Stop scrambling for a last-minute sale. I built your entire Black Friday campaign for you... emails, stories, banners, countdowns, the works.
Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot this holiday season. https://success.passgallery.com/jodianne-platinum-referral

The Mastermind → You can get the early early bird discount (use code EARLY500) and lock in your spot for $500 off until December 31st. Join here → https://thej-anneeffect.mykajabi.com/offers/FRVipR9V?coupon_code=EARLY500

BOOK A 1:1 CALL WITH ME → https://calendly.com/j_anne/mastermind-clarity-call

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Posers with Jodi HendricksBy Jodi Hendricks

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