The Online Course Show

043: Rod Howell’s Tap Dancing Course

Listen Later
I’m back, and I’m glad you’re here to join me for another podcast episode. This time around I had the pleasure of speaking with Rod Howell about his tap dancing course, which he began all the way back in 2005!

"You need to start posting on YouTube, because if you make really good content, people will find you."

- Rod Howell

There have been many lessons Rod’s learned and experience he’s gained over the years, so sit back and enjoy hearing what he shared during our conversation.

In This Episode, We Talked About:

  • (5:42) What sparked Rod’s initial interest in creating a course, and how his business has evolved over time
  • (8:09) His current email marketing strategy and what he plans on tweaking for the future
  • (12:14) Rod’s recommendations for new course creators on how to effectively get started on YouTube
  • (15:00) The other strategies and platforms Rod uses for marketing and traffic-building
  • (17:00) How the different pieces of his business fit together, and where he generates most of his revenue
  • (18:15) Rod’s approach to maximizing revenue through product bundling strategies
  • (19:40) His top advice for course creators who are just starting out and need to increase their sales
  • (22:34) The biggest struggle Rod is working through these days with his course, and why he’s persevering despite the challenges
  • (23:48) The number one thing Rod would do differently if he was starting out today
  • (25:35) How his work-life balance has evolved over the years while working from home
  • (27:33) Some closing advice for anyone who wants to make a course and isn’t sure where to start

    • That’s all for today, but I’ll be back soon with more cool tips and great insights from another fellow course creator – don’t forget to subscribe!

    Links
    • Bonjoro Free Trial
    • ClickFunnels Free Trial
    • Rod’s Website
    • Piano in 21 Days
    • The Online Course Guy
      • ...more
      View all episodesView all episodes
      Download on the App Store
      The Online Course ShowBy Jacques Hopkins
      • 4.9
      • 4.9
      • 4.9
      • 4.9
      • 4.9

      4.9

      215 ratings

      More shows like The Online Course Show

      View all
      The Smart Passive Income Online Business and Blogging Podcast by Pat Flynn

      The Smart Passive Income Online Business and Blogging Podcast

      3,449 Listeners

      Entrepreneurs on Fire by John Lee Dumas of EOFire

      Entrepreneurs on Fire

      3,833 Listeners

      The Amy Porterfield Show by Amy Porterfield

      The Amy Porterfield Show

      4,567 Listeners

      The Side Hustle Show by Nick Loper of Side Hustle Nation | YAP Media

      The Side Hustle Show

      1,580 Listeners

      Capitalism.com with Ryan Daniel Moran by Capitalism.com

      Capitalism.com with Ryan Daniel Moran

      731 Listeners

      YouTube Creators Hub by Dusty Porter

      YouTube Creators Hub

      8 Listeners

      The Mind Your Business Podcast by James Wedmore

      The Mind Your Business Podcast

      1,636 Listeners

      The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

      The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

      12,055 Listeners

      The Game with Alex Hormozi by Alex Hormozi

      The Game with Alex Hormozi

      4,333 Listeners

      The Russell Brunson Show by Russell Brunson | YAP Media

      The Russell Brunson Show

      885 Listeners

      The Jasmine Star Show by Jasmine Star

      The Jasmine Star Show

      2,573 Listeners

      The Think Media Podcast by Think Media

      The Think Media Podcast

      754 Listeners

      Creator Science by Jay Clouse

      Creator Science

      457 Listeners

      Course Creators HQ...All About Online Courses by Julie Hood

      Course Creators HQ...All About Online Courses

      41 Listeners

      The Art of Selling Online Courses by John Ainsworth

      The Art of Selling Online Courses

      14 Listeners