This week’s episode opens with a moment I’ve had circled on my mental calendar all season: hitting two hundred and two thousand dollars in my fall schedule. It was one of those “holy shit, look what we did” moments paired with the immediate realization that strategy and psychology—not luck—got us here.

From there, we dive into something every photographer needs to understand: the Sunken Cost Fallacy. It sounds academic, but trust me, it’s running half your business decisions without you even noticing. This pattern is the reason so many women stay loyal to pricing that hasn’t worked in years, systems that drain them, or marketing strategies they outgrew three rebrands ago. All because they “already invested in it.”

Inside this episode, we unpack what the Sunken Cost Fallacy actually looks like in real life and how subtly it can keep your business capped at the same income year after year. And no, this isn’t a lecture. There are stories, examples, a little tough love, and a few moments that may feel uncomfortably accurate… in the best way.

You’ll also get a look at what intentional pivoting looks like behind the scenes. Not burning your business down at 2 a.m. Not reinventing the wheel every season. Actual strategic shifts that open the door to more income, more clarity, and more authority.

If you’ve been feeling the nudge that something in your business needs to evolve, but you’re not sure what, this episode is going to feel like someone finally naming the thing you couldn’t quite articulate.

Consider it your sign.

There are eight spots left for the next mastermind cohort.

Book a call to find out more here https://calendly.com/ella-erinlindstrom/1-1-mastermind-clarity

Timestamps:
00:00 Welcome to the Posers Podcast
00:41 Big Announcement: $200,000 Milestone
01:55 The Journey to $200,000
08:05 Celebration Plans and Reflections
11:32 Understanding the Sunk Cost Fallacy
22:46 Mastermind Program Details
34:10 Final Thoughts and Call to Action
36:41 Closing Remarks

🔗 Connect with Jodi:
📸 Website: https://www.j-annephotography.com
📷 Instagram: https://www.instagram.com/j.annephotography

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Tits up, ears open—let’s go build something epic.

And because I always want to give you tools that actually move the needle:
The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method
Pass Platinum → Stop scrambling for a last-minute sale. I built your entire Black Friday campaign for you... emails, stories, banners, countdowns, the works.
Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot this holiday season. https://success.passgallery.com/jodianne-platinum-referral
The Mastermind → You can get the early early bird discount and lock in your spot for
$500 off until December 31st https://thej-anneeffect.mykajabi.com/offers/FRVipR9V?coupon_code=EARLY500

BOOK A 1:1 CALL WITH ME → https://calendly.com/ella-erinlindstrom/1-1-mastermind-clarity