Brooke Summer runs a successful boudoir and glamour photography business, photographer and like me, helps photographers achieve success in their creative endeavors. She teaches, has a podcast named Business Straight Up Podcast!

Having the ideal clients is essential for your business. In this episode, host Luci Dumas speaks with Brooke Summer and she shares tips to finding the ideal clients for your business.It’s important to identify who you want to work with for your marketing. Think about the following ways to identify them...beyond where they live, what they drive, and their income

• Key Points:

• Your website is your handshake to the world. People will judge you and your business based on your website.

• It’s important to have a website you feel confident in and are proud of.

• Your homepage and about me page are the most important on your website. They are your chance to introduce yourself and the opportunities you have to offer.

• There are elements you need on your homepage. Headline, clients should know how you can serve them within five seconds of reaching your page, social proof, and call to action.

• Having a testimonial page will help show people the value of your work.

• When you have a call to action on your page, you need it to be simple and easy so your ideal clients can reach you.

• Your ideal client needs to reflect you in a previous step in your life.

• Ways to attract your ideal clients are to know how you want to impact them and what motivates you to do so.

• What you do is valuable and matters.

You can reach Brooke on her website businessstraightup.com, where you can access her freebies and resources.

Use code word luci (all lowercase) and receive $50 off for “Spiff Up Your Site” launching in May.

Connect with Luci Dumas:

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Website: LuciDumas.com

Coaching: LuciDumasCoaching.com