Ben and Sally Haythornthwaite are a husband and wife team running a UK based podiatry business called The Foot and Ankle Clinic.

Ben is the podiatrist, with a previous employment history of engineering and architecture, and Sally has a background in marketing, brand psychology and management. They have put these previous skills and life experiences together and are becoming a formidable team.

On this episode we discuss:

• How Bens past work experience has shaped his career
• Why they changed their business name
• Why all foot issues relate to underlying biomechanical issues
• There's a wealth of knowledge in the profession, and we should be tapping into it
• All marketing is interconnected
• Branding is more than just a logo
• Being an architect has taught Ben to push boundaries, and boundaries need challenging because they are man-made limitations
• Why you should attend events
• Why podiatry is so much more exciting than other professions

Final Tip

Sally - Find a niche in podiatry you enjoy and go with it.

Ben - Get motivated and don't be afraid to fail.

If you have any questions about this podcast, please email me at [email protected], or you can connect with Ben 7 Sally at The Foot & Ankle Clinic.

One-On-One Coaching & Mentoring

If your podiatry business needs help to develop marketing strategies or business systems, the most efficient way to do this is with one-on-one coaching and mentoring. Please email me at [email protected] and let's see where I can you.

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Tell Your Podiatry Friends

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If you enjoyed this episode you might also enjoy:

Episode 038 - Dr Tea Nguyen Life Changes & Practice Ownership

It's No Secret with Dr T. Podcast

If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T., and you may also enjoy Ep 188 - Developing Your Avatar & Unique Selling Proposition with Alex Frees