The Online Course Show

047: Jori Chisholm Started BagPipeLessons.com in 1999


Listen Later

I’m going to go out on a limb here: I bet most of us can’t really imagine what it would be like creating online learning resources back when webcams hadn’t even been invented yet! But that’s exactly what my guest today did, and Jori Chisholm has been teaching bagpipes online ever since

"Find your unique voice. Find what it is that makes you different and appealing to a potential student."

- Jori Chisholm

The fact that Jori has been doing this for so long means he has a wealth of stories and experience to draw from, as well as a really good perspective on what has (and hasn’t) about the online learning sphere and what students in his niche are looking for. We had a great chat, so hang on to your hats and let’s do some time-traveling!

In This Episode, We Talked About:

  • (3:32) What prompted Jori to register his website domain all the way back in 1999, and how the way he's used it has evolved over time
  • (5:28) Why he was willing to give this formerly untraditional path a chance, and the technological advancement that opened up new horizons for remote learning
  • (7:17) The developmental timeline of Jori's online business (personally I think he was pretty ahead of the curve in a lot of ways!)
  • (10:24) How he's used his years of seeing what students want to set up his sales and pricing structure
  • (13:49) The way he's collaborated with others to create unique content for his subscribers
  • (17:02) How Jori's call-to-action and works on his website to help build rapport with potential students and grow his email list
  • (19:49) His favorite online services and SaaS products for his business
  • (22:25) How he’s using FB ads to grow his conversion rate, and how he’s targeting specific demographics
  • (25:09) Where most of Jori’s traffic comes these days
  • (25:38) The biggest challenge he’s currently facing, and how that’s shaped his goals for this year
  • (27:44) How his weekly work schedule looks
  • (31:31) His take on internet freebies and how his perspective has changed on the competition
  • (32:06) Jori’s excellent advice for aspiring course creators
  • That about does it for today! I hope you enjoyed my conversation with Jori and gained some knowledge along the way. I’ll be back soon with one of the most successful course creators I’ve ever spoken to – don’t forget to subscribe so you won’t miss it!

    Links
    • Bonjoro Free Trial
    • ClickFunnels Free Trial
    • Jori’s Website Website
    • Klayvio
    • AdEspresso
    • The Million Dollar One-Person Business
    • Piano in 21 Days
    • The Online Course Guy
    • ...more
      View all episodesView all episodes
      Download on the App Store

      The Online Course ShowBy Jacques Hopkins

      • 4.9
      • 4.9
      • 4.9
      • 4.9
      • 4.9

      4.9

      215 ratings


      More shows like The Online Course Show

      View all
      The Smart Passive Income Online Business and Blogging Podcast by Pat Flynn

      The Smart Passive Income Online Business and Blogging Podcast

      3,449 Listeners

      Entrepreneurs on Fire by John Lee Dumas of EOFire

      Entrepreneurs on Fire

      3,833 Listeners

      The Amy Porterfield Show by Amy Porterfield

      The Amy Porterfield Show

      4,569 Listeners

      The Side Hustle Show by Nick Loper of Side Hustle Nation | YAP Media

      The Side Hustle Show

      1,583 Listeners

      Capitalism.com with Ryan Daniel Moran by Capitalism.com

      Capitalism.com with Ryan Daniel Moran

      731 Listeners

      YouTube Creators Hub by Dusty Porter

      YouTube Creators Hub

      8 Listeners

      The Mind Your Business Podcast by James Wedmore

      The Mind Your Business Podcast

      1,637 Listeners

      The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

      The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

      12,058 Listeners

      The Game with Alex Hormozi by Alex Hormozi

      The Game with Alex Hormozi

      4,334 Listeners

      The Russell Brunson Show by Russell Brunson | YAP Media

      The Russell Brunson Show

      886 Listeners

      The Jasmine Star Show by Jasmine Star

      The Jasmine Star Show

      2,574 Listeners

      The Think Media Podcast by Think Media

      The Think Media Podcast

      753 Listeners

      Creator Science by Jay Clouse

      Creator Science

      457 Listeners

      Course Creators HQ...All About Online Courses by Julie Hood

      Course Creators HQ...All About Online Courses

      41 Listeners

      The Art of Selling Online Courses by John Ainsworth

      The Art of Selling Online Courses

      14 Listeners