The Online Course Show

047: Jori Chisholm Started BagPipeLessons.com in 1999


Listen Later

I’m going to go out on a limb here: I bet most of us can’t really imagine what it would be like creating online learning resources back when webcams hadn’t even been invented yet! But that’s exactly what my guest today did, and Jori Chisholm has been teaching bagpipes online ever since

"Find your unique voice. Find what it is that makes you different and appealing to a potential student."

- Jori Chisholm

The fact that Jori has been doing this for so long means he has a wealth of stories and experience to draw from, as well as a really good perspective on what has (and hasn’t) about the online learning sphere and what students in his niche are looking for. We had a great chat, so hang on to your hats and let’s do some time-traveling!

In This Episode, We Talked About:

  • (3:32) What prompted Jori to register his website domain all the way back in 1999, and how the way he's used it has evolved over time
  • (5:28) Why he was willing to give this formerly untraditional path a chance, and the technological advancement that opened up new horizons for remote learning
  • (7:17) The developmental timeline of Jori's online business (personally I think he was pretty ahead of the curve in a lot of ways!)
  • (10:24) How he's used his years of seeing what students want to set up his sales and pricing structure
  • (13:49) The way he's collaborated with others to create unique content for his subscribers
  • (17:02) How Jori's call-to-action and works on his website to help build rapport with potential students and grow his email list
  • (19:49) His favorite online services and SaaS products for his business
  • (22:25) How he’s using FB ads to grow his conversion rate, and how he’s targeting specific demographics
  • (25:09) Where most of Jori’s traffic comes these days
  • (25:38) The biggest challenge he’s currently facing, and how that’s shaped his goals for this year
  • (27:44) How his weekly work schedule looks
  • (31:31) His take on internet freebies and how his perspective has changed on the competition
  • (32:06) Jori’s excellent advice for aspiring course creators
  • That about does it for today! I hope you enjoyed my conversation with Jori and gained some knowledge along the way. I’ll be back soon with one of the most successful course creators I’ve ever spoken to – don’t forget to subscribe so you won’t miss it!

    Links
    • Bonjoro Free Trial
    • ClickFunnels Free Trial
    • Jori’s Website Website
    • Klayvio
    • AdEspresso
    • The Million Dollar One-Person Business
    • Piano in 21 Days
    • The Online Course Guy
    • ...more
      View all episodesView all episodes
      Download on the App Store

      The Online Course ShowBy Jacques Hopkins

      • 4.8
      • 4.8
      • 4.8
      • 4.8
      • 4.8

      4.8

      216 ratings


      More shows like The Online Course Show

      View all
      The Smart Passive Income Online Business and Blogging Podcast by Pat Flynn

      The Smart Passive Income Online Business and Blogging Podcast

      3,451 Listeners

      The GaryVee Audio Experience by Gary Vaynerchuk

      The GaryVee Audio Experience

      16,842 Listeners

      Build Your Tribe | Grow Your Business with Social Media by Brock Johnson

      Build Your Tribe | Grow Your Business with Social Media

      2,620 Listeners

      Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

      Social Media Marketing Podcast

      1,451 Listeners

      The Amy Porterfield Show by Amy Porterfield

      The Amy Porterfield Show

      4,591 Listeners

      The Side Hustle Show by Nick Loper of Side Hustle Nation | YAP Media

      The Side Hustle Show

      1,584 Listeners

      The Mind Your Business Podcast by James Wedmore

      The Mind Your Business Podcast

      1,645 Listeners

      The Creative Penn Podcast For Writers by Joanna Penn

      The Creative Penn Podcast For Writers

      630 Listeners

      The StoryBrand Podcast by StoryBrand.com

      The StoryBrand Podcast

      1,936 Listeners

      The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

      The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

      12,084 Listeners

      SYSTEMIZE YOUR LIFE + BUSINESS | Schedules, Routines, Productivity, Time Management, Operating System by Chelsi Jo

      SYSTEMIZE YOUR LIFE + BUSINESS | Schedules, Routines, Productivity, Time Management, Operating System

      678 Listeners

      The Think Media Podcast by Think Media

      The Think Media Podcast

      810 Listeners

      Good Content with Shannon McKinstrie by Shannon McKinstrie

      Good Content with Shannon McKinstrie

      151 Listeners

      The Art of Selling Online Courses by John Ainsworth

      The Art of Selling Online Courses

      15 Listeners

      The Jefferson Fisher Podcast by Civility Media

      The Jefferson Fisher Podcast

      8,482 Listeners