Key Takeaways:

03:17 - The biggest mistakes people make when marketing themselves online

06:25 - Tips on building a gorgeous AND functional website 

09:30 - The detriment to having too much text copy on your website

12:10 - The numbers behind the website 

17:10 - Should you be concerned about massive follower count?

Quotes:

“Now that websites are turning more into lead generation tools instead of fancy brochures, we’re flipping the script on traditional website design and web build” (Lucas) (04:31)

“Social media has been pushed down the throats of salon owners tremendously.” (Lucas) (07:37)

“Social media is your portfolio, google is your client acquisition.” (Lucas) (08:10)

“If they’re not getting what they want in the first 30-60 seconds they’re probably going to leave anyways.” (Jason) (11:37)

“Advertise as locally focused as possible.” (Jason) (17:56)