The Online Course Show

056: Evergreen Funnel MORALITY


Listen Later

This episode is a little different than ones I’ve done before. After the previous episode where I interviewed Rob Hampton, we got into a conversation on evergreen funnels that I thought was definitely worth sharing. Rob had some questions about how I set up my sales funnel – not only from a logistics side of things but also about the ethics of evergreen funnels.

With Rob’s permission, I’m posting our talk here so anyone else who’s been thinking about this (or didn’t realize they should) can figure out their stance on certain marketing topics too. Feel free to drop me a line and let me know your thoughts!

In This Episode, We Talked About:

  • (2:10) The percentage of sales I get from people who sign up for my course through my email list
  • (3:37) Where my traffic and email opt-ins typically come from
  • (5:30) Rob’s concerns about marketing and specifically evergreen funnels
  • (8:29) My perspective on funnels and marketing in general
  • (13:23) My refund policy, the Golden Rule, and how that factors into student experience
  • (15:56) Thoughts on how perceived scarcity can actually benefit consumers
  • (17:32) How some evergreen webinars cross the line when it comes to integrity
  • (20:35) Using Bonjoro to connect with customers (plus a live recording of me sending out one of the many Bonjoro videos I record each week)
  • That wraps it up for this week, but don’t forget to subscribe! I’ll be back next week with some more great info on course creation.

    Links
    • Bonjoro Free Trial
    • ClickFunnels Free Trial
    • Rob’s Website
    • Piano in 21 Days
    • The Online Course Guy
    • ...more
      View all episodesView all episodes
      Download on the App Store

      The Online Course ShowBy Jacques Hopkins

      • 4.8
      • 4.8
      • 4.8
      • 4.8
      • 4.8

      4.8

      216 ratings


      More shows like The Online Course Show

      View all
      The Smart Passive Income Online Business and Blogging Podcast by Pat Flynn

      The Smart Passive Income Online Business and Blogging Podcast

      3,451 Listeners

      The GaryVee Audio Experience by Gary Vaynerchuk

      The GaryVee Audio Experience

      16,842 Listeners

      Build Your Tribe | Grow Your Business with Social Media by Brock Johnson

      Build Your Tribe | Grow Your Business with Social Media

      2,620 Listeners

      Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

      Social Media Marketing Podcast

      1,451 Listeners

      The Amy Porterfield Show by Amy Porterfield

      The Amy Porterfield Show

      4,591 Listeners

      The Side Hustle Show by Nick Loper of Side Hustle Nation | YAP Media

      The Side Hustle Show

      1,584 Listeners

      The Mind Your Business Podcast by James Wedmore

      The Mind Your Business Podcast

      1,645 Listeners

      The Creative Penn Podcast For Writers by Joanna Penn

      The Creative Penn Podcast For Writers

      630 Listeners

      The StoryBrand Podcast by StoryBrand.com

      The StoryBrand Podcast

      1,936 Listeners

      The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

      The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

      12,084 Listeners

      SYSTEMIZE YOUR LIFE + BUSINESS | Schedules, Routines, Productivity, Time Management, Operating System by Chelsi Jo

      SYSTEMIZE YOUR LIFE + BUSINESS | Schedules, Routines, Productivity, Time Management, Operating System

      678 Listeners

      The Think Media Podcast by Think Media

      The Think Media Podcast

      810 Listeners

      Good Content with Shannon McKinstrie by Shannon McKinstrie

      Good Content with Shannon McKinstrie

      151 Listeners

      The Art of Selling Online Courses by John Ainsworth

      The Art of Selling Online Courses

      15 Listeners

      The Jefferson Fisher Podcast by Civility Media

      The Jefferson Fisher Podcast

      8,482 Listeners