The Online Course Show

058: Zach Evans is a Piano (and Online Course) Superhuman

Listen Later
One of the things I love about doing this podcast has been learning from fellow course creators – some of whom are teaching topics that are super-different that mine and some who are actually my competitors. Recently I had the pleasure of speaking with Zach Evans, a fellow course creator focusing on teaching piano online. Hearing where our businesses are similar and different provided some interesting food for thought.

"Here’s a video. Watch the video, do exactly what I say, and see if it works. If it works, you can sign up for my course."

-Zach Evans on his marketing approach

It was awesome to have a chance to finally speak with Zach! I hope you enjoy listening in.

In This Episode, We Talked About:

  • 3:34) How Zach initially started building his piano resource business
  • 6:35) The reason he set up so many websites and courses, plus his thoughts on the process today
  • 9:22) Zach’s marketing approach and sales funnels
  • 11:36) Where his traffic comes from
  • 12:58) His target audience and ideal customer
  • 14:07) The ROI he’s currently getting on different social platform ads
  • 16:30) His thoughts on costs per lead in paid advertising
  • 17:25) A surprising observation on who our courses tend to attract
  • 18:18) Why Zach has set up his courses on a membership model
  • 19:11) The online tool he relies on for his business
  • 20:05) The amount of time Zach spends on his business each week, and what he’s using his free time for these days
  • 21:11) How creating successful online courses has impacted his lifestyle and goal setting
  • 22:13) Zach’s current biggest struggle in his business
  • 23:23) His advice for new course creators

    • We discuss all that and more, so don’t forget to drop me a line and let me know what you enjoyed about today’s episode!

    Links
    • Bonjoro Free Trial
    • ClickFunnels Free Trial
    • Zach’s YouTube Channel
    • Ontraport
    • Leadpages
    • Piano in 21 Days
    • The Online Course Guy
      • ...more
      View all episodesView all episodes
      Download on the App Store
      The Online Course ShowBy Jacques Hopkins
      • 4.8
      • 4.8
      • 4.8
      • 4.8
      • 4.8

      4.8

      216 ratings

      More shows like The Online Course Show

      View all
      The Smart Passive Income Online Business and Blogging Podcast by Pat Flynn

      The Smart Passive Income Online Business and Blogging Podcast

      3,451 Listeners

      The GaryVee Audio Experience by Gary Vaynerchuk

      The GaryVee Audio Experience

      16,842 Listeners

      Build Your Tribe | Grow Your Business with Social Media by Brock Johnson

      Build Your Tribe | Grow Your Business with Social Media

      2,620 Listeners

      Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

      Social Media Marketing Podcast

      1,451 Listeners

      The Amy Porterfield Show by Amy Porterfield

      The Amy Porterfield Show

      4,591 Listeners

      The Side Hustle Show by Nick Loper of Side Hustle Nation | YAP Media

      The Side Hustle Show

      1,584 Listeners

      The Mind Your Business Podcast by James Wedmore

      The Mind Your Business Podcast

      1,645 Listeners

      The Creative Penn Podcast For Writers by Joanna Penn

      The Creative Penn Podcast For Writers

      630 Listeners

      The StoryBrand Podcast by StoryBrand.com

      The StoryBrand Podcast

      1,936 Listeners

      The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

      The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

      12,084 Listeners

      SYSTEMIZE YOUR LIFE + BUSINESS | Schedules, Routines, Productivity, Time Management, Operating System by Chelsi Jo

      SYSTEMIZE YOUR LIFE + BUSINESS | Schedules, Routines, Productivity, Time Management, Operating System

      678 Listeners

      The Think Media Podcast by Think Media

      The Think Media Podcast

      810 Listeners

      Good Content with Shannon McKinstrie by Shannon McKinstrie

      Good Content with Shannon McKinstrie

      151 Listeners

      The Art of Selling Online Courses by John Ainsworth

      The Art of Selling Online Courses

      15 Listeners

      The Jefferson Fisher Podcast by Civility Media

      The Jefferson Fisher Podcast

      8,482 Listeners