The Online Course Show

058: Zach Evans is a Piano (and Online Course) Superhuman

Listen Later
One of the things I love about doing this podcast has been learning from fellow course creators – some of whom are teaching topics that are super-different that mine and some who are actually my competitors. Recently I had the pleasure of speaking with Zach Evans, a fellow course creator focusing on teaching piano online. Hearing where our businesses are similar and different provided some interesting food for thought.

"Here’s a video. Watch the video, do exactly what I say, and see if it works. If it works, you can sign up for my course."

-Zach Evans on his marketing approach

It was awesome to have a chance to finally speak with Zach! I hope you enjoy listening in.

In This Episode, We Talked About:

  • 3:34) How Zach initially started building his piano resource business
  • 6:35) The reason he set up so many websites and courses, plus his thoughts on the process today
  • 9:22) Zach’s marketing approach and sales funnels
  • 11:36) Where his traffic comes from
  • 12:58) His target audience and ideal customer
  • 14:07) The ROI he’s currently getting on different social platform ads
  • 16:30) His thoughts on costs per lead in paid advertising
  • 17:25) A surprising observation on who our courses tend to attract
  • 18:18) Why Zach has set up his courses on a membership model
  • 19:11) The online tool he relies on for his business
  • 20:05) The amount of time Zach spends on his business each week, and what he’s using his free time for these days
  • 21:11) How creating successful online courses has impacted his lifestyle and goal setting
  • 22:13) Zach’s current biggest struggle in his business
  • 23:23) His advice for new course creators

    • We discuss all that and more, so don’t forget to drop me a line and let me know what you enjoyed about today’s episode!

    Links
    • Bonjoro Free Trial
    • ClickFunnels Free Trial
    • Zach’s YouTube Channel
    • Ontraport
    • Leadpages
    • Piano in 21 Days
    • The Online Course Guy
      • ...more
      View all episodesView all episodes
      Download on the App Store
      The Online Course ShowBy Jacques Hopkins
      • 4.9
      • 4.9
      • 4.9
      • 4.9
      • 4.9

      4.9

      215 ratings

      More shows like The Online Course Show

      View all
      The Smart Passive Income Online Business and Blogging Podcast by Pat Flynn

      The Smart Passive Income Online Business and Blogging Podcast

      3,449 Listeners

      Entrepreneurs on Fire by John Lee Dumas of EOFire

      Entrepreneurs on Fire

      3,833 Listeners

      The Amy Porterfield Show by Amy Porterfield

      The Amy Porterfield Show

      4,569 Listeners

      The Side Hustle Show by Nick Loper of Side Hustle Nation | YAP Media

      The Side Hustle Show

      1,583 Listeners

      Capitalism.com with Ryan Daniel Moran by Capitalism.com

      Capitalism.com with Ryan Daniel Moran

      731 Listeners

      YouTube Creators Hub by Dusty Porter

      YouTube Creators Hub

      8 Listeners

      The Mind Your Business Podcast by James Wedmore

      The Mind Your Business Podcast

      1,637 Listeners

      The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

      The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

      12,058 Listeners

      The Game with Alex Hormozi by Alex Hormozi

      The Game with Alex Hormozi

      4,334 Listeners

      The Russell Brunson Show by Russell Brunson | YAP Media

      The Russell Brunson Show

      886 Listeners

      The Jasmine Star Show by Jasmine Star

      The Jasmine Star Show

      2,574 Listeners

      The Think Media Podcast by Think Media

      The Think Media Podcast

      753 Listeners

      Creator Science by Jay Clouse

      Creator Science

      457 Listeners

      Course Creators HQ...All About Online Courses by Julie Hood

      Course Creators HQ...All About Online Courses

      41 Listeners

      The Art of Selling Online Courses by John Ainsworth

      The Art of Selling Online Courses

      14 Listeners