The Online Course Show

061: Elise Darma on How to Leverage Instagram for Your Online Course

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Recently I had the chance to talk with Instagram influencer and online course creator Elise Darma. She had plenty of great tips not only for Instagram but for how to develop a personal brand and create a community around the knowledge we course creators are trying to share.

"If you’re starting from absolute scratch, build your community first."

-Elise Darma

I’m still mulling over what I learned in today’s episode, and I think you’ll enjoy what you learn, too. Enjoy!

In This Episode, We Talked About:

  • (2:51) Why and how Elise balances her travelling with time at home
  • (4:37) Her course format and why teaching different topics online can come with different challenges
  • (6:00) How Elise keeps her students accountable for what they’re learning
  • (7:04) The way her background informs her two courses
  • (8:19) What led to the creation of Elise’s first course
  • (11:07) Why she developed a pre-launch sales strategy, and how she handled content creation on a tight timeline
  • (13:35) The sales results she’s gotten since debuting her course
  • (14:13) How Elise learned the skills that she’s now teaching
  • (16:58) The way she posts on Instagram to create a personal brand story
  • (18:10) Her perspective on how coaching and project managers factor into the success of her brand
  • (20:23) Elise’s advice for people interested in hiring a coach
  • (22:07) Ideas for marketing through Instagram - even for those of us selling non-physical products
  • (27:05) Her webinar funnel and sales sequence
  • (31:08) Thoughts on using ClickFunnels and evergreen webinars for marketing
  • (34:02) How she gets traffic to her funnel
  • (38:12) Her perspective on how some people seem more focused on revenue than profit
  • (41:11) Elise’s advice for anyone interested in created their own online course

    • We discuss all that and much more, so don’t forget to shoot me an email and let me know what you enjoyed about today’s episode!

    Links
    • Bonjoro Free Trial
    • ClickFunnels Free Trial
    • Elise’s Website
    • Elise's Masterclass
    • Piano in 21 Days
    • The Online Course Guy
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