The Online Course Show

061: Elise Darma on How to Leverage Instagram for Your Online Course

Listen Later
Recently I had the chance to talk with Instagram influencer and online course creator Elise Darma. She had plenty of great tips not only for Instagram but for how to develop a personal brand and create a community around the knowledge we course creators are trying to share.

"If you’re starting from absolute scratch, build your community first."

-Elise Darma

I’m still mulling over what I learned in today’s episode, and I think you’ll enjoy what you learn, too. Enjoy!

In This Episode, We Talked About:

  • (2:51) Why and how Elise balances her travelling with time at home
  • (4:37) Her course format and why teaching different topics online can come with different challenges
  • (6:00) How Elise keeps her students accountable for what they’re learning
  • (7:04) The way her background informs her two courses
  • (8:19) What led to the creation of Elise’s first course
  • (11:07) Why she developed a pre-launch sales strategy, and how she handled content creation on a tight timeline
  • (13:35) The sales results she’s gotten since debuting her course
  • (14:13) How Elise learned the skills that she’s now teaching
  • (16:58) The way she posts on Instagram to create a personal brand story
  • (18:10) Her perspective on how coaching and project managers factor into the success of her brand
  • (20:23) Elise’s advice for people interested in hiring a coach
  • (22:07) Ideas for marketing through Instagram - even for those of us selling non-physical products
  • (27:05) Her webinar funnel and sales sequence
  • (31:08) Thoughts on using ClickFunnels and evergreen webinars for marketing
  • (34:02) How she gets traffic to her funnel
  • (38:12) Her perspective on how some people seem more focused on revenue than profit
  • (41:11) Elise’s advice for anyone interested in created their own online course

    • We discuss all that and much more, so don’t forget to shoot me an email and let me know what you enjoyed about today’s episode!

    Links
    • Bonjoro Free Trial
    • ClickFunnels Free Trial
    • Elise’s Website
    • Elise's Masterclass
    • Piano in 21 Days
    • The Online Course Guy
      • ...more
      View all episodesView all episodes
      Download on the App Store
      The Online Course ShowBy Jacques Hopkins
      • 4.9
      • 4.9
      • 4.9
      • 4.9
      • 4.9

      4.9

      215 ratings

      More shows like The Online Course Show

      View all
      The Smart Passive Income Online Business and Blogging Podcast by Pat Flynn

      The Smart Passive Income Online Business and Blogging Podcast

      3,449 Listeners

      Entrepreneurs on Fire by John Lee Dumas of EOFire

      Entrepreneurs on Fire

      3,833 Listeners

      The Amy Porterfield Show by Amy Porterfield

      The Amy Porterfield Show

      4,569 Listeners

      The Side Hustle Show by Nick Loper of Side Hustle Nation | YAP Media

      The Side Hustle Show

      1,583 Listeners

      Capitalism.com with Ryan Daniel Moran by Capitalism.com

      Capitalism.com with Ryan Daniel Moran

      731 Listeners

      YouTube Creators Hub by Dusty Porter

      YouTube Creators Hub

      8 Listeners

      The Mind Your Business Podcast by James Wedmore

      The Mind Your Business Podcast

      1,637 Listeners

      The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

      The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

      12,058 Listeners

      The Game with Alex Hormozi by Alex Hormozi

      The Game with Alex Hormozi

      4,334 Listeners

      The Russell Brunson Show by Russell Brunson | YAP Media

      The Russell Brunson Show

      886 Listeners

      The Jasmine Star Show by Jasmine Star

      The Jasmine Star Show

      2,574 Listeners

      The Think Media Podcast by Think Media

      The Think Media Podcast

      753 Listeners

      Creator Science by Jay Clouse

      Creator Science

      457 Listeners

      Course Creators HQ...All About Online Courses by Julie Hood

      Course Creators HQ...All About Online Courses

      41 Listeners

      The Art of Selling Online Courses by John Ainsworth

      The Art of Selling Online Courses

      14 Listeners