In this episode of The Profitable Photographer Podcast, Luci is excited to introduce you to Darty Hines.

​Darty Hines is a husband, a father to three amazing girls, a photographer, and a marketing and social media fanatic-- this PPA Craftsman keeps very busy. Even with this full schedule, he is constantly striving to find new and innovative ways for small business owners to succeed.

He has been a professional photographer for over 20 years and has worked and consulted with many prestigious photography studios across the Nation. Darty and his wife Michele are also co-owners of the educational conference SYNC and SYNC Sports.

•Senior photography is not dead, why and how the demand remains •Darty’s unique, and effective marketing methods

•Reading your clients, and easing worry

•The importance of core values and knowing your business’s purpose •Pivoting -- how it makes you and your business resilient

Key takeaways:

•Establish your ability to pivot-- your marketing, image delivery, and sales, etc.

•​HS senior photographers have purpose and impact-- don’t be afraid to showcase yours

•​Embrace virtual technology. It is not going anywhere.

•​Invest in education, new knowledge is key.

“You can't sit and do nothing in this business... you have to do the work” -Darty Hines

Connect with Darty Hines:

Email: ​[email protected]

Website: ​www.SYNCrocks.com

Facebook: ​https://www.facebook.com/syncrocks/?ref=bookmarks

Connect with Luci Dumas:

Twitter: @lucidumas

Facebook: https://www.facebook.com/LuciDumasCoaching/

Email: [email protected]

LinkedIn: linkedin.com/in/luci-dumas Instagram: @theprofitablephotographer_pod Website: LuciDumas.com

Coaching: LuciDumasCoaching.com