Struggling to know what to post on LinkedIn during your job search? You're not alone, and this episode has you covered.

From sharing your expertise to engaging with people at companies you admire, you'll learn how to boost your visibility and create a strong first impression.

In this episode, Sarah shares why posting regularly and thoughtfully can make a difference when potential employers scroll through LinkedIn profiles and gives practical tips on how to curate content, start meaningful conversations, and share valuable resources. You’ll also learn about the importance of engaging with posts from companies where you want to work and how this can influence LinkedIn's algorithm in your favor.

Sarah also highlights what not to do, like turning LinkedIn into a place for complaints, ensuring your profile gives off the best vibe.

Listen in for actionable advice that could help land you more interviews and get you noticed by the right people.

Quotables

"The moment someone lands on your LinkedIn profile, they are 1 step closer to getting to know you and maybe seeing how you could be a great candidate for a role they're hiring for, whether they're hiring now or maybe in the future."

“When you share your knowledge, you increase your visibility. And when you increase your visibility, you are more likely to be seen and potentially stand out to people hiring or even just people who work at companies where maybe you want to work."

— Sarah Doody 

Timestamps

00:45 Overcome fear of posting on LinkedIn.

03:09 Increase LinkedIn visibility through regular, engaging posts.

07:26 Share expertise by explaining, increasing visibility and standing out.

11:34 Leverage LinkedIn for job visibility and professionalism.

12:57 Leverage LinkedIn for effective job search strategy.

🎬 Watch our free UX Job Search Workshop and learn how to stand out in 2025

👉 Join Career Strategy Lab, a UX job search accelerator for UX and Product people.

👋 Say hi and follow our host, Sarah Doody, on LinkedIn, Instagram, and YouTube.