The 80/20 Principle

077: Forbidden Keys to Persuasion


Listen Later

What do grifters, con-artists and magicians know about persuasion that lawyers don’t know, but should? Listen and find out.

 

Here are show notes for this episode:

  • Influence, The Psychology of Persuasion , by Robert Cialdini
  • This 5-star Amazon review gives a nice summary of the six principles in the book.
  • The One Sentence Persuasion Course - 27 Words to Make the World Do Your Bidding, by Blair Warren
    • Forbidden Keys to Persuasion, by Blair Warren

General Resources

  • Learn to use technology to reduce friction & gain freedom with this resource: https://www.the8020lawyer.com/
  • Focus on these essential tech tools for maximum traction in your practice.
  • Take this short law practice assessment to identify your main strengths & weaknesses.

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Thanks to My Sponsor

Ruby Receptionists Ruby is a virtual receptionist service that provides all of your law firm's callers with first-class service. I used them for my solo practice and they were phenomenal in helping me surprise and delight my callers. I've been enthusiastically recommending Ruby to hundreds of lawyers and they also have been amazed by the quality of service and its affordability. To learn more about Ruby Receptionists’ exceptional services (and get a special discount for podcast listeners only) click here.

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

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The 80/20 PrincipleBy Ernie Svenson

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