Jennie from Little Girl Designs asked me about segmenting her list to better target content and promotions. Here is my answer.

Jennie asked: 

So, question about segmenting my list. I do it but I don't necessarily sent out content per each segment on a weekly basis. Do you regularly send content to each of these segments to keep the list warm or because they're already receiving your main newsletter content, just keep it at that unless you have something really specific? Curious about your thoughts.

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