Jason Cunningham is the co-owner of The Practice, a business advisory firm in Victoria Australia, an author and media commentator on radio and television, including Network Ten's The Living Room.

On this episode, we will discuss his latest book, Have Your Cake & Sell it Too - The 7 Key Ingredients of Business Success, and how podiatrists can benefit from this information and come out of the COVID-19 pandemic with all guns blazing.

We also talk about:

• Beginning with the end in mind, and why this is powerful.
• You are building a business that's ready for sale, even if you don't want to sell it.
• When a business is ready for sale, what does it look like, sound and feel like?
  • Highly profitable
  • Amazing cashflow
  • A team that is a delight to work with
  • Customers that keep coming back
  • Runs without you
  • Someone will one day offer you big bucks, but you're in a position to say no.
• Most professional services work for themselves because they are great at what they do and think that's the natural next step.
• Employing people better than yourself to work with you.
• Understanding the long game of building a business that's suitable for the ultimate customers, which is the one person that is going to buy your business
• Why you need to start building an designing it right now, not when you think you may want to sell
• Hire the best podiatrists, don't try and be the best podiatrist
• You need to have a STRATEGY:
  • Most businesses don't have a plan.
  • It's five years old and sits in the office draw.
  • And no one else in the business knows the plan.
  • You need to train your team to the plan, and it needs to be crystal clear to everyone involved.
  • You need to be continuously reminded of the game plan each day.
  • How is everyone tracking to the plan? (KPI's)
• it's essential to Understand Yourself
  • You must build your mission statement and be on purpose.
  • Who do I serve, and how do I serve them?
  • Once again, be crystal clear.
  • Mission statement, 20 words or less
  • What do you stand for? (core values and culture)

Final Tip

Never before has collaboration be so profound and so important, we may feel disconnected, but we are very much connected, therefore the more you put into this world, the more that will come back to you, and the reverse is also true.

"A Crisis requires a cool head, and we've never made a smart decision when we're angry, when we're drunk or when we panic."

If you have any questions about this podcast, please email me at [email protected], or reach out to Jason at The Practice.

One-On-One Coaching & Mentoring

If your podiatry business needs help to develop marketing strategies or business systems, the most efficient way to do this is with one-on-one coaching and mentoring. Please email me at [email protected] and let's see where I can you.

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My Book

It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.

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If you enjoyed this episode you might also enjoy:

074 - Dr Patrick MeEneaney 8 Business Trips During COVID-19

It's No Secret with Dr T. Podcast

If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T., and you may also enjoy Ep 188 - Developing Your Avatar & Unique Selling Proposition with Alex Frees