Grant Duong is an innovative and inspirational podiatry business leader, and he understands what is required to take your podiatry career and business from good to great. A limited mindset aims for good, but everyone can aim for great if they want it.

He is a partner in The Triumph Institute, which is a multidisciplinary business offering Podiatry, Chiropractic, Traditional Chinese Medicine, Acupuncture, Law services, Academic Coaching and Cafe.

On this episode we discuss:

• The importance of recruiting people into your team with the same positive energy, culture and mentality.
  • It's essential for the branding of your company.
  • Negative energy sucks the life and heart out of your business, which is why everyone has got to fit.
• You need to innovate, implement and inspire.
• Universities and Associations do not teach podiatrists how to run a business or the importance of systems.
• Why you need to do 'what makes you great, not what makes you happy'.
  • Video games may make you happy, but it does not help others.
• You need to become the best at what you can do, as a business owner and as an employee.
• Selling the experience of visiting your business.
  • You need to analyse your systems and make sure they fit with the experience.

"When the business runs well, the owner is happy, and when the owner is happy, it increases morale at work, resulting in better patients experiences and better business".

Using Instagram for Patient Retention

Grant encourages his patients to follow him on Instagram, and he spends two or three 10-minutes blocks per day, evaluating hashtags and engaging with others on the platform.

• He follows a lot of accounts with 1000 - 2000 followers because they are real, and he asked engaging question.
• He will create a routine of different posts Monday to Friday on the Instafeed, (general feed), usually one post per day.
• He encourages using the carousel (max ten posts)

Three Instagram Foundations

1. Use it to build a more significant base with warm leads (existing patients). This increases credibility.
2. Your credibility is useful for cold leads. People will look at your website and social pages, and when they find your IG page, your personality will ooze out.
3. Also helps you stay in contact with your existing patient base. You can see who engages with your photos and videos, and when they do, you can reach out and enquire how they are doing. (Brilliant)

Use Instagram Stories

Post short 15-second videos that only last for 24 hours. They are a great way to test content or trial a post. If you get 10% or more engagement, you can post about it in your general feed.

If there's no traction, don't post about it.

On this podcast, Grant said that his Instagram name in @the_foot_mechanic; however, this has been changed to @grantfootdr.

If you have any questions about this podcast, please email me at [email protected], or you can contact Grant Duong at [email protected].

One-On-One Coaching & Mentoring

If your podiatry business needs help to develop marketing strategies or business systems, the most efficient way to do this is with one-on-one coaching and mentoring. Please email me at [email protected] and let's see where I can you.

Newsletter & Events

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Facebook Pages

I have set up a Podiatry Legends Podcast Facebook Page, where I post additional information regarding podiatry events and conferences around the world, and I've also set up a new Group Page - Podiatry Business Owners Club, which is just for podiatry business owners, which is where I will be adding additional business and marketing advice.

My Book

It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas, I would suggest Amazon or the Book Depository.

Tell Your Podiatry Friends

If you enjoy listening to Podiatry Legends, please tell all your podiatry friends, and please feel free to leave a REVIEW on iTunes, or wherever you like to listen to podcasts.

If you enjoyed this episode you might also enjoy:

048: Patrick MeEnaeney Rapid Business Expansion

It's No Secret with Dr T. Podcast

If you like marketing and small business, please take a look at my other podcast; It's No Secret with Dr T., and you may also enjoy Ep 205: Fans First Experience with Jesse Cole