The Online Course Show

079: How to Transition from $10 Udemy Courses to $500 Courses on Your Own Domain

Listen Later
Welcome to another episode of The Online Course Guy! Today’s episode is the first of its kind, because I’m not only speaking with course creator – I’m letting you in on a coaching call.

Now, that doesn’t mean my guest is an online course newbie. Quite the opposite: Jason Dion has already done over 6 figures in course sales so far. But he’s been looking to transition from Udemy to his own domain, and that’s what our conversation centered around.

In This Episode, We Talked About:

  • (2:57) Why Jason wants to make some changes even though he’s already a successful course creator
  • (4:07) The reasoning behind his initial foray into Udemy and his pricing strategy so far
  • (7:44) How he’s done so far with his numerous courses on Udemy
  • (8:49) Who Jason’s target demographic is and why branching out appeals to him
  • (10:55) Where he’s currently at with building his business off Udemy
  • (12:08) Jason’s business team
  • (12:55) The dilemma he’s facing with pricing and how he plans to differentiate content on different platforms
  • (13:32) How his sales are doing so far without an integrated marketing funnel
  • (14:15) What Jason wants to learn from my approach to online courses
  • (15:10) Some questions that I use to help me determine how to advice course creators
  • (16:56) The simple basics of funnel marketing
  • (19:25) The biggest challenge Jason is facing as he sets up his funnel
  • (20:36) Free opt-in concepts for helping segment his audience
  • (21:46) Email auto-responders and other elements that will be helpful to Jason as he develops his marketing approach
  • (24:24) Thinking through segmentation and different potential funnels
  • (26:27) The types of content to include in marketing emails
  • (26:38) Why and how to implement scarcity
  • (28:31) Where Jason will be focusing his initial efforts during his business transition
  • (29:35) The way he plans to use pay-per-click advertising
  • (31:23) My recommendations for Jason as he works on next steps for his business
  • (32:31) Jason’s perspective for people interested in course creation on Udemy versus alternative methods

    • That wraps it up for today, but don’t forget to subscribe so you can keep up with all the latest episodes. Until next time!

    Links
    • Bonjoro Free Trial
    • Jason’s Website
    • Lynda
    • Thinkific
    • Right Message
    • Piano in 21 Days
    • The Online Course Guy
      • ...more
      View all episodesView all episodes
      Download on the App Store
      The Online Course ShowBy Jacques Hopkins
      • 4.9
      • 4.9
      • 4.9
      • 4.9
      • 4.9

      4.9

      215 ratings

      More shows like The Online Course Show

      View all
      The Smart Passive Income Online Business and Blogging Podcast by Pat Flynn

      The Smart Passive Income Online Business and Blogging Podcast

      3,449 Listeners

      Entrepreneurs on Fire by John Lee Dumas of EOFire

      Entrepreneurs on Fire

      3,833 Listeners

      The Amy Porterfield Show by Amy Porterfield

      The Amy Porterfield Show

      4,569 Listeners

      The Side Hustle Show by Nick Loper of Side Hustle Nation | YAP Media

      The Side Hustle Show

      1,583 Listeners

      Capitalism.com with Ryan Daniel Moran by Capitalism.com

      Capitalism.com with Ryan Daniel Moran

      731 Listeners

      YouTube Creators Hub by Dusty Porter

      YouTube Creators Hub

      8 Listeners

      The Mind Your Business Podcast by James Wedmore

      The Mind Your Business Podcast

      1,637 Listeners

      The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

      The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

      12,058 Listeners

      The Game with Alex Hormozi by Alex Hormozi

      The Game with Alex Hormozi

      4,334 Listeners

      The Russell Brunson Show by Russell Brunson | YAP Media

      The Russell Brunson Show

      886 Listeners

      The Jasmine Star Show by Jasmine Star

      The Jasmine Star Show

      2,574 Listeners

      The Think Media Podcast by Think Media

      The Think Media Podcast

      753 Listeners

      Creator Science by Jay Clouse

      Creator Science

      457 Listeners

      Course Creators HQ...All About Online Courses by Julie Hood

      Course Creators HQ...All About Online Courses

      41 Listeners

      The Art of Selling Online Courses by John Ainsworth

      The Art of Selling Online Courses

      14 Listeners