The Online Course Show

080: How Paul Lipsky Found Course Success FAST (First 1,000 Students in 8 Months)

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I’m back with a brand new episode of The Online Course Guy! Paul Lipsky has had a whirlwind of a year with his course on drop-shipping: with no formal launch strategy, he’s still managed to enroll 1,000+ students since January! It was so cool to hear what he has learned along the way and about the new era he’s entering into as a business owner.

"Create a way to connect with people… and do that before you ever try to sell them anything."

- Paul Lipsky

We covered a lot of ground in a relatively short amount of time, so I hope you like what you hear!

In This Episode, We Talked About:

  • (3:05) How Paul initially got into the world of online retail and what his niche entails
  • (4:28) What led him to create his own online course
  • (6:13) Why Paul needed to find an alternative to his previous job - and when he actually felt ready to quit
  • (7:34) How he balances his drop-shipping business and his online course
  • (8:05) The growth Paul has seen since launching his course
  • (9:12) What he’s learned since his launch and how he built initial interest
  • (10:01) How his pricing structure has evolved over time
  • (10:23) The awesome enrollment numbers he’s experienced so far
  • (11:23) What his sales funnel looks like
  • (12:20) How he uses YouTube and the ways his channel benefits his business
  • (13:51) A look at how his YouTube content has evolved
  • (15:44) Paul’s process for content creation
  • (16:56) How he balances all the different aspects of a rapidly-growing online course
  • (18:58) His favorite tools for his business
  • (21:04) What Paul is planning for the future
  • (22:41) Advice for aspiring online course creators

    • That’s all for now, folks! See you on the next episode of The Online Course Guy.

    Links
    • Bonjoro Free Trial
    • Paul’s Main Website
    • Asana
    • Teachable
    • Lead Pages
    • Proof
    • ConvertKit
    • Piano in 21 Days
    • The Online Course Guy
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